What are the most common mistakes to avoid in a presentation? You may be surprised it has nothing to do with skill and everything to do with how you think.

The Five Most Common Mistakes That Obliterate Your Presentations

1. The root cause of every failed presentation are ASSUMPTIONS. To eradicate or validate an assumption, ask better questions.
2. Selling in your own image. (How I buy is how you buy.)
3. Focusing on You vs. Them. (What I can get vs. what I can give.)
4. Pushing your agenda and desired result (no longer listening) vs. being present and engaged in the process, and your audience.
5. Presenting from scarcity and fear (I really need this deal to hit quota, or else…) or abundance, confidence and seeking to serve. (What can I do to deliver value?)

Your Most Dangerous Sales Adversary

🔥Assumptions and your mindset destroy presentations more than your skill set. Here are 15 common assumptions salespeople often make that results in developing the wrong presentation for the right prospect.

1.What they know/don’t know.

2.Their level of experience, expertise and knowledge.

3.What information they want to hear.

4.Their expectations of the meeting.

5.What’s most important to them.

6.How much information to share.

7.How to share the information. Format, style, etc.

8.How they want us to present and deliver the information.

9.The relevant questions to ask.

10.The results they’re looking for from your product/service.

11.Their decision-making process.

12.The influencers, advocates and decision makers.

13.Their decision-making criteria. Ex: your product, service, company, clients, reputation, ROI, etc.

14. Collateral materials they want.

15. Why they did/didn’t buy from you.