There’s this belief in the business community that the latest, cutting edge software leads to increased, sales, revenue and retention. Will it help? Absolutely. Is it the primary driver to generating more sales? Not exactly…

Eliminating the struggle to streamline performance doesn’t begin with assessing your software, but your people.

If you don’t, that’s why companies will continue their futile quest keep up with the latest software, and they will be chasing that rainbow colored unicorn forever.

The reason why companies struggle is less about staying ahead of technology and more about what and how they’re setting the new standard around developing and coaching their people. Assess your people first, not the company.

Sure you need the metrics, but you need to ensure every tool you integrate into your sales process is aligned with what your people want and need.

Technology is simply a tool, not a solution to quota attainment. By flipping the thought process and putting your people first, you can more accurately assess what software your team needs to complement and accelerate their success.

Remember, technology doesn’t sell. SALESPEOPLE SELL.🎤