Great salespeople don’t always do different things. They think and do things differently. In Part 2 of this series, here’s a podcast interview I did with Ash Seddeek. Listen here to my podcast on the evolution of the salesperson – The Selling Coach and how the next generation of top salespeople are coaching their customers to succeed.

In Part One of this series, I discussed how sales training isn’t dead, it’s evolved. Instead of training salespeople, creating sales champions requires transforming the traditional salesperson into The Selling Coach.

Any growth strategy to attain market dominance requires developing your next generation salespeople into world-class sales coaches so they can stop pushing for the sale and start attracting more business and loyal customers by coaching their customers to succeed.

1oo years of re-purposed sales training with a different brand exemplifies how – while technology has evolved, the skill, acumen and methodology of selling has not. Until now; a fundamental shift not only in what you do but who you are as a professional salesperson – a coach.

This podcast covers the evolution of the Selling Coach as well as how the role of Chief Problem Solver that managers take on impacts their sales team. Here’s how to break that cycle to coach customers rather than closing them or selling in your own image.

The podcast player is embedded directly on this page so that you don’t have to leave this page to listen. Just click on the yellow button on the top left corner and the podcast will start playing on the page. You can always go to my SoundCloud page as well. And if you have the SoundCloud app, you can tune in to my channel so you have, “mobile me” with you any time you need me.