What’s Your Motivation – Fear or Goals?

Become a better sales coach and sales manager today.

Choose the fuel that drives you. Many people spend more time focusing on that which they fear and as such, are driven by their fears to avoid a consequence, rather than the goals or dreams they want to create.

8-Steps to Creating a Coaching Culture by Keith RosenLet’s face it; we’re all pretty good at articulating what we don’t want to happen in our lives yet fall short when trying to come up with a vivid picture of what we do want or our goals and dreams.

If you know what you don’t want and don’t know what you do want then where do you think you are going to continually wind up directing your thoughts and energy? Your goals and dreams don’t even stand a chance! Instead, empower your dreams and goals rather than your fears to be the driving force that moves you forward. Once you do so, you will then be able to achieve them.

The question is, if you are no longer going to be fueled by fear, consequence, or what you want to avoid to generate results, then what fuel are you going to use to drive you?

It’s better to find an energy source that will pull you towards something you want to create, something pleasurable, or something that you are passionate about, rather than fear, which pushes you away from what you want to avoid.

For example, if someone had to declare bankruptcy, they probably don’t want to experience another bankruptcy again. As such, instead of developing a clear vision or some measurable goals to achieve, they may operate from fear, driven to avoid this problem (running away from something) in the future rather than making choices that would be aligned with and complement what they want to create (moving towards something). This person may spend so much time focusing on the past, doing everything to avoid repeating their bad experience again, that they forgot where they are going. Worrying about the future rather than planning for the future is not the healthiest way to manage your thinking.

Since you need to add some type of fuel in your tank of life, here is your chance to tap into a new and positive energy source that will enable you to enjoy the journey of attaining your goals and objectives, especially as they relate to prospecting.

What are your values that need to be ignited? What do you value most that would be worth orienting your life or your career around? The bottom line is: Why do you do what you do? Why do you want to sell what you are selling? Without a healthy, motivating energy source as well as a true conviction in what you are selling, you are bound to travel down the road that leads to burn out. You are also placing a limit on your selling potential.

Here are some suggested fuel sources to assist you in uncovering your hidden passion that will become your driving force when prospecting and make you unstoppable.

1. Knowledge and Lifelong Learning. You have a thirst for knowledge and wisdom. You are a student of life and someone who embraces their own development and evolution. You are always looking for new ways to better yourself and your situation. You enjoy the experience of adding to your knowledge base and learning how to do new things that you never did before.

2. Giving Value and Helping Others. You are someone who experiences a great deal of joy when assisting other people. There’s no coincidence that you are in sales. You enjoy helping people solve their problems or better their condition. You derive a great deal of satisfaction knowing that you have assisted someone by sharing your time and expertise with them. You get energized when people rely on you. You seek to serve.

3. Product/Service: You possess a deep conviction about what you sell. There’s no doubt in your mind that what you offer can dramatically impact your customers and accelerate their success, enhance their life or career, or simply make their life easier. As such, you’re willing to talk to anyone about what you do. Your belief in your product is contagious. You feel as if you are doing your prospects a disservice if you can’t share with them what you can do that would improve their current situation.

4. Excellence. You simply want to be the best. Not to satisfy your ego or to be in the spotlight but because you enjoy the challenge of continuous improvement. You thrive off maximizing your potential and stretching your capabilities beyond what you initially thought you were capable of doing. That’s why you love to prospect! It provides you with a constant challenge. It’s the journey you enjoy, knowing that each day you have the opportunity to excel even further, fully embracing the challenges and opportunities that come your way in your quest to become a master of your life and career.

5. Family. At the end of the day, what’s more important than family? After all, why do you go to work every day? What is the ultimate goal? To raise and support a happy, healthy family. To be a great spouse, parent, and role model. You want nothing but the best for your family. They are your number one priority which you refuse to compromise. As long as it’s in your integrity to do so, you would do anything that honors the commitment you’ve made to them.

6. Relationships. You simply love people and connecting with new customers. You enjoy being part of your community. Your career allows you the ability to interact with a broad range of people and develop relationships with them. You deeply value the relationships you’ve made and give each one the attention and care they deserve. Connecting with people and communicating with them on a deeper level gives you a sense of purpose, comfort, and security.

7. Lifestyle. Your life-style is your style of living; the system or routine that you choose to use that governs your days, which makes up your life. You enjoy maintaining balance and harmony in your life. You appreciate the richness in your days that your career offers you. The income potential and flexibility played a huge role in your decision to become a salesperson. You are able to honor the priorities in your life such as your family, health and relationships. You feel that you own your day, which is evident in the amount of time you invest in taking care of yourself by engaging in the activities, hobbies, and sports that bring you the most joy. You are grateful for being able to create a great life and not just a living.

8. Creativity. You are always on the search for something unique, new and fun to try. You look forward to creating different strategies or tools that complement your selling and prospecting efforts. What puts a smile on your face is developing a new approach that will clearly separate you from your competition and grab your prospect’s interest. You love when your prospects say, “Wow, no one’s ever tried to get my attention like that before!”

9. Adventure. As a thrill seeker, what greater rush is there than closing a sale and earning a prospect’s business? You like the excitement and freshness that your career offers. Every day provides you with a new opportunity to create something that didn’t exist before; another new and happy customer.

10. Money. A high percentage of salespeople would admit that money is their primary motivator and why they got into sales in the first place. In many cases, salespeople are seduced by the thought of having a career with unlimited income potential. Before you chose money as your fuel, consider this. Is it actually the money that motivates you or is it what the money represents and what it can do for you? Does it give you security, freedom, a sense of accomplishment, peace of mind, a greater feeling of self worth? Will money allow you to create the lifestyle you want? Does it provide you with the opportunity to buy your dream house or new car, take that family vacation, enjoy more leisurely activities? Chances are, if you explore at a deeper level why you are choosing money as your motivator, you may realize that you’re better off using one of the other fuel sources that has already been mentioned.

Photo Credits: Clownhair MaGee