New Keith Rosen Videos on Cold Calling and Closing the Sale

You can check out some of the first videos available on KeithRosenTV on Youtube. They are also available for free right here on


Here is one of the new videos discussing cold calling fear and reluctance and the best solutions to overcome them. You can check out more new video coaching content here on our site.

From this video: Here’s part of the transcript.
When coaching salespeople, the one activity that typically takes a back seat to everything else is cold calling.

Why is that why is there such a reluctance or aversion to picking up the phone and making that cold call?

Unfortunately, traditionally managers would offer a new template or a new script or maybe a new resource or collateral material in hopes that would make the salesperson more comfortable.

While this might help to a degree, it still doesn’t get the root of the issue, which is the salespersons fear of picking up the phone and making a call. Now here’s the interesting thing, if you think about the two people involved in the sales process, there’s the salesperson and the prospect. When I ask salespeople who the sales process should be about, they say “It should be about the prospect.”

If ask them who they are you making it about , and reluctantly if their being honest they say “I’m making it about me Keith”. Full transcript here.