Sales Management Training and Coaching That Transforms Managers Into Sales Champions
Sales training alone does not create lasting change. Managers do.
We help sales leaders transform managers into confident coaches who lead stronger conversations, build accountability, develop self-motivated teams, and drive consistent sales performance.
Since 1989, Keith Rosen and the Profit Builders team have helped global organizations, including Microsoft, LinkedIn, Google, Salesforce, the NBA, Capital One, and Kraft Heinz, improve revenue, strengthen leadership, improve sales performance, and build high-performing sales cultures through sales management training and coaching, executive sales coaching, and leadership development programs.
A globally recognized authority on sales leadership coaching, Keith is an award-winning author, top LinkedIn influencer, and pioneer in transforming sales managers into world-class coaches.
Transform Sales Managers into Coaches who Develop Sales Champions that Multiply Revenue and Drive Consistent, Quota-Crushing Sales Results
91% of Global Sales Managers Were Never Taught How to Coach
They were promoted because they could sell, lead, or hit their number. But managing salespeople is not the same as coaching them.
Without the right sales management training and coaching, managers default to telling people what to do, solving every problem, reviewing numbers, and reacting after performance has already slipped.
That is why our work focuses on transforming sales managers into confident, consistent coaches who know how to ask better questions, lead stronger conversations, build accountability, and develop salespeople who own their results.
We train managers and sales leaders to coach people through structured coaching conversations that drive accountability, behavior change, and measurable revenue growth.
My passion is to make a difference in the lives and careers of global managers and salespeople through my executive sales coaching sales leadership training and coaching programs.
I work with companies, salespeople and sales leaders who want to make their people more valuable, turn salespeople into self-driven, accountable revenue accelerators, and create a thriving, healthy coaching culture.
New Book!
Bonus Materials for Coaching Salespeople Into Sales Champions - Second Edition!
Personal Coaching
1:1 Personal Coaching with Keith. Stop Struggling.
Start Thriving.
Sales and Leadership
Coach Training
Programs customized for Sales and Sales Management Teams
Sales Training
The Consultative Coach
How the Wor'ds Best Sales Teams Coach Customers to Succeed
Our Clients





















From Keith's Blog
Become a top performing salesperson and manager who develops a team of champions. Articles on selling, prospecting, client retention, sales leadership, onboarding, interviewing, from your executive sales coach to create a thriving career and balanced life.

Why Doing Great Work Can Destroy Your Business
If you do great work but don’t have the confidence or know how to sell, price your services, or follow

Sales Urgency: What a Raccoon and $450 Taught Me About Why Customers Buy
Creating sales urgency through a raccoon story that shows why customers act when the cost of inaction becomes clear. A

New Mini-Book! Crucial Coaching Conversations – How to Lead Difficult Conversations, Inspire Action and Drive Results.
Here’s the link to Download this mini-book! Most managers don’t have a people or performance problem. They have a communication