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Hourly Coaching With Keith

Sales Management Training and Coaching Programs

Sales Management Training and Coaching That Transforms Managers Into Sales Champions

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Our Clients

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Transform Sales Managers into Coaches who Develop Sales Champions that Multiply Revenue and Drive Consistent, Quota-Crushing Sales Results

91% of Global Sales Managers Were Never Taught How to Coach

They were promoted because they could sell, lead, or hit their number. But managing salespeople is not the same as coaching them.

Without the right sales management training and coaching, managers default to telling people what to do, solving every problem, reviewing numbers, and reacting after performance has already slipped.

That is why our work focuses on transforming sales managers into confident, consistent coaches who know how to ask better questions, lead stronger conversations, build accountability, and develop salespeople who own their results.

What We Do
sales coaching assessment for sales leaders, managers, salespeople and sales teams.
Countries on 6 Continents
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Sales Leaders Coached & Trained
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Generated in New Client Sales
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Award Winning Amazon Books Sold
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Transform Sales Leaders into Coaches who Develop Sales Champions

We train managers and sales teams to coach people through structured coaching conversations that drive accountability, behavior change, and measurable revenue growth.

New Book!

Coaching Salespeople Into Sales Champions -
Second Edition!

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Personal Coaching

1:1 Personal Coaching with Keith. Stop Struggling.
Start Thriving.

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Sales and Leadership
Coach Training

Programs customized for Sales and Sales Management Teams

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Sales Training

The Consultative Coach
How the Wor'ds Best Sales Teams Coach Customers to Succeed

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Award-Winning Sales and Management Coaching Books by Keith Rosen

Sales management training and coaching
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Sales management training and coaching
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Sales management training and coaching
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From Keith's Blog

Become a top performing  salesperson and manager who develops a team of champions. Articles on selling, prospecting, client retention, sales leadership, onboarding, interviewing, from your executive sales coach to create a thriving career and balanced life.

WHAT OUR CLIENTS SAY

Testimonials

I had the privilege of working with Keith during our Sales Kick Off with sessions focused on helping managers become better at creating accountability, motivation & buy-in around change. It was invaluable with our new and experienced managers & greatly received. He personalized and made it conversational, rather than saying, "this is how I do it." I highly recommend Keith for any org who is looking to increase their capacity to coach & grow their team the right way.
Chris Sargent Vice President, Sales Enablement at GoTo
Keith ran a Coaching session for my EMEA team where we covered everything from self mastery, owning your day, straight through to tactical sales coaching and success coaching and it was hugely impactful. Some of the feedback I have received from the AE, CSM, SDR and leadership team include the words "inspiring", "motivating" and "significant". I would book another session with Keith in a heartbeat. Thank you Keith for inspiring such value in our coaching process.
Darryl GibneySnr Director EMEA & APAC @ SurveyMonkey / LInkedIn & CRO School Alumni/ Business Woman of the Year Finalist, Public Speaker, Mentor, Coach & Ally
I worked with Keith to develop our sales leaders' coaching skills. Keith was a great partner! He was willing to adapt his content and approach to suit our specific scenario resulting in a fantastic program. Our manager loved Keith's energy and passion. They continue to share success stories of how they're using the skills they developed during the program to lead their teams more effectively.
Kevin BishopPrincipal Talent Development Partner LinkedIn
Keith is definitely part of the strategic milestones in my career. Keith trained me and my managers on coaching. And let's face it, thanks to his training we discovered real coaching. Keith's ability to use day to day examples and to generate highly relevant questions drove a very high adoption of coaching. I highly recommend Keith for his coaching methodology, expertise and experience. I'm grateful to have benefited from his services.
Yorick ASTIER Chief Operating Officer, Oracle Applications. Driving Excellence & Growth mindset
Keith is truly a top tier sales and leadership coach. I have worked with him at two software companies) and his impact on front and second line revenue leaders lasts far beyond his coaching sessions. I'm proud to say that I've worked with him one-on-one and credit him with a vast improvement in my leadership style, mental health, and better results with my teams. I consider him a highly valued partner and mentor.
Gerry PraysmanChief of Staff, Global Sales @ Avalara | GTM Operator
Keith delivered a fantastic 3 part discussion for Sales Leaders & Executives across the NBA, NBA G League & WNBA that touched on everything from sales process, leadership and coaching to time management. Keith’s energy, expertise and passion for sales and leadership led to incredibly insightful conversations with actionable takeaways. I highly recommend working with Keith to take your leadership and business to a higher level.
Mike Taylor Vice President, Team Marketing & Business Operations at National Basketball Association (NBA)
Other than teaching "skills," Keith transformed our team that instantly improved results. He coached us to change our thinking, that changes actions & outcomes. Theory is great but you need to experience & observe great coaching. Keith coached 2 executives in front of the team which was an absolute highlight. His well-structured & HIGHLY energetic style transcends international language barriers. I can't recommend Keith and his work highly enough. He will forever be a part of the Microchip family.
Mitch Little VP WW Sales and Applications Microchip
I have recommended Keith's books to every sales leader I know, and seeing Keith discuss these tactics and principles in person is the real deal! As an executive at Square, we decided to bring Keith in for a 2-day seminar. His energy, presence, and passion for his craft inspired our leaders. Forty-eight hours with Keith helped shape our culture and team dynamic for the next 20 years. I cannot recommend him enough. If you are in the business of building a thriving, high-performance sales team, then Keith is the person for you.
Tom HanrahanGlobal Head of Sales l Square at Block
Huge thanks to Keith for spending a few days with our sales leadership team. The insights to maximizing our coaching abilities, managing to each individuals motivators, and discovering our personal visions will be invaluable. Our team has already implemented the “living in the present” philosophy by developing daily routines and shifting their perspective to being in the moment at all times. We’re a stronger organization for partnering with Keith and would recommend his talents to any colleague in the industry.
Al Guido President, San Francisco 49ers and Chairman & CEO, Elevate
We hired Keith to deliver both his initial and follow up sales coaching workshops. The participating leaders have really embraced his approach and are reporting positive results. There is talk about leaning our entire culture to his recommended approach. His book, Coaching Salespeople Into Sales Champions, is also an excellent read! While the book and workshops refer to salespeople, I recommend the content for anyone (any industry) interested in highly effective coaching.
Milica Vincent Learning and Performance at Volkswagen Group of America, Inc.

Sales training alone does not create lasting change. Managers do.

We help sales leaders transform managers into confident coaches who lead stronger conversations, build accountability, develop self-motivated teams, and drive consistent sales performance.

Since 1989, Keith Rosen and the Profit Builders team have helped global organizations, including Microsoft, LinkedIn, Google, Salesforce, the NBA, Capital One, and Kraft Heinz, improve revenue, strengthen leadership, improve sales performance, and build high-performing sales cultures through sales management training and coaching, executive sales coaching, and leadership development programs.

A globally recognized authority on sales leadership coaching, Keith is an award-winning author, top LinkedIn influencer, and pioneer in transforming sales managers into world-class coaches.