Ever feel your parents are annoying? I did. Active listening is the cornerstone to effective communication, leadership, selling and coaching. The FILTER and assumptions we create when listening will build trust or erode it.

PROactive, Intentional listening improves relationships or destroys them. It makes the difference between being an average performer or mediocre salesperson – and a sales champion.

Here’s an experience that dramatically improved the relationship with my mom, simply by changing the way I LISTENED to her.

To strengthen relationships, build deeper trust and eliminate costly communication breakdowns, remove the FILTER in your listening. When you change the way you listen, you change the outcome – as well as the quality of your life and every relationship you have.