The Anatomy of a Cold Call – The Five Critical ObjectivesProspecting, Cold Calling and Networking, Sales Coaching, sales tips, tele-sales, telesales
“What do I need to accomplish in the first few minutes of every cold call I make?” “What’s my overall objective of a cold call?” These questions rank up there as two of the top questions I’m asked. If you’ve been following my last few posts, I’ve been hyper-focused on the importance of sales benchmarking …