![[Video] The Primary Objective of a Cold Call](https://keithrosen.com/wp-content/uploads/2010/03/Video-The-Primary-Objective-of-a-Cold-Call.png)
[Video] The Primary Objective of a Cold CallProspecting, Cold Calling and Networking
What’s the initial objective of a cold call and your new business development efforts? Rather than focusing your energy on getting the appointment or making the sale, first determine if there’s a good fit between you, your prospect and what you are selling. Instead of feeling that the initial objective of a cold call (face …