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The Winner's Path

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[Video] Is Cold Calling Really Dead?

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[Video] Is Cold Calling Really Dead?Prospecting, Cold Calling and Networking

by Keith Rosen on April 19, 2010 with 0 comment

In times of frustration, it’s easy to cry, “Cold calling doesn’t work!” In this video and accompanying blog, I answer the question, “Is cold calling really dead?” Here are several steps you can take to achieve cold calling success. You get to your office, sit down at your desk and open up your calendar. A …

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[Video] The Primary Objective of a Cold Call

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[Video] The Primary Objective of a Cold CallProspecting, Cold Calling and Networking

by Keith Rosen on March 31, 2010 with 0 comment

What’s the initial objective of a cold call and your new business development efforts? Rather than focusing your energy on getting the appointment or making the sale, first determine if there’s a good fit between you, your prospect and what you are selling. Instead of feeling that the initial objective of a cold call (face …

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Is Cold Calling Really Dead?

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Is Cold Calling Really Dead?cold calling

by Keith Rosen on May 28, 2009 with 0 comment

Lately, I’ve been getting a high volume of calls from sales managers and their salespeople struggling to meet their sales goals. Does this sound familiar? So, let me paint you a visual of the typical scenario being played out through the eyes of a salesperson; one that you may be intimately familiar with. You’re on …

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