Archive for 'Experiences in Marketing'

Did you know that the concept of brainstorming as we know it today was invented nearly 70 years ago? This was right around the time when Roosevelt was President and gas cost 10-cents a gallon. Interestingly, while technology has advanced dramatically, the brainstorming process hasn’t changed much since then. Invite most 21st-century professionals to participate …

Here’s part 2 of the interview I conducted With Dr. Rick Kirschner regarding what managers can do to drive greater results, better motivate their salespeople and boost productivity by utilizing these powerful communication strategies. ________________________________ KR: How can a sales manager leverage the power of persuasion to increase the motivation and performance of her sales …

Excerpt from The Complete Idiot’s Guide to Closing the Sale by Keith Rosen. Reprinted with permission by Alpha Books, a member of Penguin Group (USA) Inc. Release Date, January, 2007. Visit www.guidetoclosingthesale.com.  To permanently eliminate any confusion, lets draw a distinction between what it means to pre-qualify and pre-judge someone such as a prospect. If …

Any self proclaimed guru, if they were being truly honest, would admit that at some point in their career, in the spirit of lifelong development and continued evolution, (as well as walking your talk) they would reach out to someone else, another expert, a colleague in their respected field for assistance in an area of …

It’s taken years to master but the formula is actually quite simple. It’s executing and acting on the formula that people struggle with most. drive/desire + competencies/mastery of skills needed (selling/leadership skills and characteristics, time management, etc.) + positive mindset/attitude/confidence + right product/service/audience + action plan (vision/goals) + resources (people/training) + ability + fearlessness = …

Selling opportunities can present themselves in the most unexpected ways. One of my clients found me by calling my number by accident. Learn how professionalism and an open mind can lead to new business. I came into the office one morning and noticed the light on my telephone flashing. So, like any other day, I …

Mental constipation keeps us stuck in the same place. To change how you sell , manage or how you operate your business often means first changing how you think. Start by opening up to a new possibility called the truth based on facts not perception. Give yourself permission to stop playing the waiting game, embrace …

Retail will die. Harsh words, I know. Managers and business owners need to focus on listening to what their people on the floor and on the phone are saying and doing to their customers. You may be spending hundreds if not tens of thousands of dollars in advertising every month trying to bring new and …