WHAT’S YOUR WHY? A question most people struggle with answering. Do you know WHY? 😉 It’s the WRONG QUESTION to ask!

You don’t start with WHY. You start with WHO. So – WHAT’S your WHO?

How can you determine your WHY if you haven’t identified WHO YOU ARE, first? That is, your:

1. CORE VALUES
2. INTEGRITY POINT/MORAL COMPASS
3. PRIORITIES AND PASSIONS
4. NATURAL STRENGTHS AND TALENTS
5. A DETAILED PERSONAL VISION AND DESCRIPTION OF YOUR IDEAL LIFE

Once you know WHO you are and the vision of your ideal life, you can NOW clarify YOUR PURPOSE and the impact you want to have in the world that makes you 100% authentically self-expressed without giving up your-SELF… HERE’S YOUR WHY!!!

If your WHY is not aligned with your WHO, then you will experience frustration, friction and disappointment in pursuit of your WHY.

WHY ARE YOU? No. WHO ARE YOU?

So, who are you?