When salespeople lose a sale, do you assume it’s a gap in skill, experience, knowledge, passion, attitude or commitment? Actually, the root cause of all lost sales, communication breakdowns, departmental silos, and strained relationships that lead to mistrust are the ASSUMPTIONS we make every day.


Here’s a sales coaching playbook to avoid these common toxic assumptions, and how salespeople and managers can COACH to overcome them. Note: I’m playing around with different formats. Would love feedback if you find these strategic coaching playbooks valuable. 

5 Dangerous Assumptions Salespeople Make that Sabotage Sales and How to Save Them by Keith Rosen

Link above will immediately open the PDF. No forms to fill out!