Here’s an article long over due, pointing the finger to the companies who can hold their heads high as the worst at customer service.
To me, it all comes down to corporate accountability, and in most cases, there is none. And all roads go back to management! So if management isn’t being accountable, how can we expect their customer support to be?
How Companies Can Secure Their Spot on the Customer Service Hall of Shame
1. Skirt Accountability: Continue to give concepts like, ‘coaching,’ ‘integrity,’ and especially ‘personal accountability’ lip service rather than actually weaving it into the culture and mindset of each employee. It all comes down to corporate accountability, and in most cases, there is none. The fact is, there are long distance customers of companies such as AT&T that are still paying astronomical fees whether it’s local calls or long distance. And do you think these companies would reach out to their customers and let them know they’re overpaying and can be enrolled in some more cost effective monthly phone services? Of course not. Instead, they keep pocketing the millions and millions of dollars from overcharging and gouging, responding with the highly effective customer service strategy, “Woops! sorry about that” to those customers, and in many cases the elderly population, who actually catch these charges.
2. Become Hyper-Hypocritical: Due to the lack of monitoring and flagrant irresponsible leniency that has resulted in a major setback in our economy as well as for banks and lending institutions, the mortgage business is in the toilet. But wait, do you hear, “It’s 100% our fault. What were we thinking giving loans out to these people who could never afford them in the first place? Our greed got the best of us.” Instead, what my entire zip code got was a frieze on all of our lines of credit until each person in our community got a new appraisal. My expense of time and money, due to their error. A reimbursement check? Yeah, right…
3. The Customer Is Never Right: I noticed an additional charge on my Verizon bill that seems to have been accumulating for over 12 months. When I called and discussed this with them, they reluctantly gave me a credit for 3 months. After all, why would I be paying for caller ID Separately when it’s included in my overall package….. “Why only a three month credit?” I asked. “Well, that’s only as far as we can go in your records.” What a convenient excuses to avoid accountability as well as creating a better experience for your customer.
4. Blame, Blame, Blame: “It’s the weather, the economy, the timing, your computer, your users, your people – but sure, we’ll help you fix it.” And all roads go back to management! So if management isn’t being accountable, how can we expect their customer support to be?
5. Embrace the Oxymoron’s, “Customer Service” and “Technical Support.” I’ve been having problems with my shopping cart so I employed the services of a very ‘specialized’ company to remedy the problem, that in the end I knew was an easy fix that required some basic code. Two weeks later, and many a dropped ball on their end, I reached out to the programmer who told me he was waiting for a response to the question he posted on the help message board. Are you kidding me? Hey, if all you’re going to do is read a manual from your computer, or go to a message board to find the answer, then why do I need to hold on for over an hour for support or pay you when I can do this myself?”