Do you use excuses to mask your failures? Read on how to step up to the plate and own up to your failures.

Sure, we are really good at coming up with a million reasons why the customer didn’t purchase from us. But all we really need is to come up with just one reason why they will buy the next time. Excuses aren’t helping you the next time you run into a similar challenge. Look at a failed sales attempt as an opportunity to begin again more intelligently. What can you do the next time you run into that similar problem? By anticipating and preparing your presentation around certain objections, you have the ability to shift from overcoming objections to actually preventing them from arising.

Photo credit: Harikrishnan Tulsidas