What is your most valuable proposition? Learn how to find what is unique about your company.
Having great products, service, and prices is no longer enough in today’s competitive marketplace. Although important, this information often falls upon deaf ears, since most salespeople are saying the same thing. The trend of companies today is to become more specialized by creating their own unique “niche.” A unique selling proposition is what you offer your clients that not only clearly separates you from your competitors, but allows for long term partnership that keeps your clients coming back. What is unique about your company, product or service that either no one else or only very few other companies can claim or offer?
Photo credit: Hannah Nerdin