Posts Tagged 'cold calling'

Are you spending a lot of time following up with prospects to see if they have received the information you sent them? Learn why the hasty and untimely use of brochures and other marketing material can easily spoil even the best prospecting efforts. Marty was well into his conversation with a prospect that he cold …

Do you know exactly what to say to a prospect or customer that captures their attention so succinctly and effectively that they want to talk with you and are actually asking for more? If you are being honest with yourself, the answer is probably “No.” If that is the case, then how can you expect …

Developing an email template compelling enough to elicit a response from a prospect is hard enough. Unfortunately, this is only part of the challenge. What compounds this challenge are spam filters, firewalls and a slew of other devices that channel our innocent solicitation into the prospect’s spam folder or worse, the trash; never to find …

Winning Strategies for Email Campaigns Developing an email template compelling enough to elicit a response from a prospect is hard enough. Unfortunately, this is only part of the challenge. What compounds this challenge are spam filters, firewalls and a slew of other devices that channel our innocent solicitation into the prospect’s spam folder or worse, …

In times of frustration, it’s easy to cry, “Cold calling doesn’t work!” In this video and accompanying blog, I answer the question, “Is cold calling really dead?” Here are several steps you can take to achieve cold calling success. You get to your office, sit down at your desk and open up your calendar. A …

What’s the initial objective of a cold call and your new business development efforts? Rather than focusing your energy on getting the appointment or making the sale, first determine if there’s a good fit between you, your prospect and what you are selling. Instead of feeling that the initial objective of a cold call (face …

Managers and executives have the power to shut down a conversation or open up a dialogue. What kind of a manager are you? It’s a fact that if you’re responsible for managing people, you are their superior. Therefore, you have a certain degree of influence over how your staff feels about certain things. Quite often, …

When prospecting, how much initial qualification is enough before taking the next step in your selling process? Discover how qualifying like a pro saves you time while allowing you to focus on the more promising prospects. I received the following question from a salesperson the other day who was struggling when it came to qualifying …