The Winner's Path

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The future of selling is not replacing but complementing salespeople with automation, while transforming salespeople into sales coaches.

Create a common language and methodology between salespeople and management to embed and sustain a sales coaching culture within your organization; even when engaging with clients.

Leverage the five steps that make your cold calls, sales process and presentations objection-proof. Develop the unconditional confidence of a true champion. Eliminate the costly assumptions that are sabotaging your business development and selling efforts, while uncovering the actual root cause for pipeline and forecast inaccuracy.

Align your selling approach with the prospect’s preferred buying process.

This program is applicable for any salesperson, independent contributor, account manager, partner account manager and partner sales executive.

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Keith lead our salespeople and sales managers in a 2 day offsite to help improve manager skill sets. He introduced the team to a mix of strategic concepts along with tactical action items. The combination was a great fit for our needs. Managers enjoyed the 2 day session and all had very positive reviews. Keith brings energy to the room and clearly has a passion for leadership training. He does a great job at engaging a room of people and keeping them interested. I would recommend using Keith to anyone who ask

Channing Ferrer, (VP, Sales Operations and Strategy at HubSpot)

Every study on coaching shows the massive value that it delivers in leading a sales team. Having worked with many other coaching “facilitators” in the industry, I have found that other than teaching “skills”, Keith helps you make a transformation that will make a REAL difference in your organization. He works on helping change the thinking, that changes the beliefs, that changes the actions and the outcomes. Keith’s live example of what the coaching framework he provides actually looks like in action, is a MUST. Theory is great, simulation is wonderful, you really need to have your team experience the real thing in front of the crowd. In our 3 days (every class should be 3 days long!!) Keith coached 2 coachees in front of the audience and both of those events were absolute highlights of the 3 days. Keith has a very well structured and HIGHLY energetic teaching style that transcends international language challenges. I cannot possibly recommend Keith and his work highly enough. He will forever be a part of the Microchip family and continue to transform us around the world. If you want more details, contact me. Mitch Little VP WW Sales and Applications Microchip Technology.

Mitch Little, V.P. WW Sales & Applications at Microchip Technology

I have recommended Coaching People into Sales Champions to every sales leader I know, and seeing Keith discuss these tactics and principles in person is the real deal! As an executive at Square, we decided to bring Keith in for a 2-day seminar. His energy, presence, and passion for his craft can inspire the room. Forty-eight hours with Keith helped shape our culture and team dynamic for the next 20 years. I cannot recommend him enough. If you are in the business of building a thriving, high-performance sales team, then Keith is the person for you.

Tom Hanrahan (Head of Sales: East/Central Region, Field Sales (US), Vertical Sales (US)

Thanks for another fantastic program, I know you got this feed-back before, but your training it is the best “sales” training I’ve ever done, and be sure that if I have another opportunity, I will do it again. It’s never too much to revisit all the concepts you show.

Luiz Vianna (Strategic Accounts Director)

Our sales managers and I recently completed a program focused on “Sales Coaching”. The program was conducted by Keith Rosen, author of the best selling business book “Coaching Sales People into Sales Champions”. In my nine plus years in the Sports Industry, this was one of the most eye opening experiences that I have been through. What the program gave us, was the knowledge, structure, and game plan necessary to become better communicators with our staff and align our sales people’s personal and professional goals with the company’s objectives, to increase performance. Since Keith presented the program I have observed our working environment take big steps forward. Our reps are empowered and thinking creatively to create new possibilities for our business, thus the management team has relinquished our roles as “Chief Problem Solvers” which has allowed us to spend more time observing and coaching reps. Professionally, I am happier and with less stress than ever before. I can’t thank Keith enough for the impact he has made!

Jeff Ianello (Executive Vice President, Client Partnerships at SeatGeek)

We hired Keith to deliver both his initial and follow up sales coaching workshops. The participating leaders have really embraced his approach and are reporting positive results. While the book and workshops refer to salespeople, I recommend the content for anyone (any industry) interested in highly effective coaching.

Milica Vincent (Learning & Performance Manager – Volkswagen)