Six continents. Seventy-six countries. Millions of managers trained and coached. One relentless mission. Elevate and transform how the world leads, coaches, and sells.
The Evolution of Amazon’s #1 Sales Coaching Book
Since its release in 2008, Coaching Salespeople Into Sales Champions has reshaped the foundation of management. This sales coaching book became the global standard for how managers lead, coach, and communicate, and is taught as core curriculum in universities worldwide, focused on developing outstanding organizations and transformative leaders.
Today’s business landscape is more demanding, as companies struggle with hybrid sales teams, fractured communication, fear-driven workplaces, unprecedented burnout, rising turnover, and a generational shift toward purpose and quality of life over money.
That’s why the dominant leadership strategy has evolved from results-driven to care-driven, and why coaching is the language and mindset of leadership in today’s highest-performing cultures.
In this fully revised and expanded award winning sales coaching book, I return with groundbreaking strategies, critical conversations, and performance driven coaching questions, grounded in his L.E.A.D.S. Coaching Framework and adapted for a world fueled by AI, automation, and rapid change.
Technology is a powerful ally, only when aligned with a coaching culture that keeps people human, connected, engaged, and inspired by a shared vision.
This sales leadership coaching playbook, based on my leadership coach training program, shows you how to build a thriving team and coaching culture that scales, drives consistent revenue and results, ignites motivation, and strengthens trust in every conversation.
Endorsed by leaders from Microsoft, Salesforce, Johnson & Johnson, Heinz, Capital One, Pfizer, and other world-class organizations, this second edition gives sales leaders a tactical roadmap to:
- Increase conversion rates and win more sales.
- Turn around underperformers in 30 days or less.
- Attract and retain top talent.
- Save at least 25 hours each week by shifting from problem-solver to coach who develops confident, independent, and accountable critical thinkers.
- Turn forecast reviews into high-value coaching conversations that improve accuracy and pipeline velocity.
- Eliminate silos and ignite healthy collaboration across departments, teams, and cultures.
- Create a happy, healthy, balanced life for your team and yourself.
- Master how to lead difficult conversations that build accountability, inspire action and drive results.
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