The Evolution of Sales Training. Get your free copy here!

In my new, illustrated sales book, Green Deals and Spam, I share the story about Stan, a salesperson desperately trying to close a sale with no success. Then, something shifted that made Stan the sales hero through effective Sales Training. Not because he closes deals but because he stops trying to. And what once felt like spam becomes a green deal. Here’s Stan’s story, with a little guidance from Dr. Seuss. 🙂

When I first learned to sell, back in the day, my manager told me, “Read this. Okay?”

Not a sales management training and coaching manual. Not a quota or a plan.

He handed me a copy of, “Green Eggs and Ham.”

I laughed at the thought. It felt odd and unclear.
Dr. Seuss’s children’s book for a sales career?

But when I slowed down and actually looked.
I finally understood that little green book.

It wasn’t about eggs. It wasn’t about ham.
It wasn’t about closing or being, “the man.”

It was learning, grit, patience and staying the course.
Listening longer instead of using force.

It was about care without pressure. Curiosity first.
Choosing to serve, not quench your own thirst.

So, I asked myself one quiet day,
What if selling could be taught in the same way?

That question became a story.
That story became art.
And the art became this book
About where real selling starts.

Over the years, I heard it again and again. “The best sales training and coaching book ever written.”

At first, it sounded ridiculous.

Then I realized It’s not about selling green eggs and ham. It is about overcoming adversity, grit, persistence, leading with curiosity care, sales professionalism and presence.  It’s about seeking to serve, and creating the moment a buyer finally decides for themselves to buy.

When Stan trades pitching for listening, telling for asking, and price for value, everything changes. What once sounded like noise becomes meaning. What once felt like spam becomes a green deal.

What if salespeople had an illustrated book that stripped selling back to its purest foundation?

Listening and asking questions instead of pitching. Staying present instead of forcing outcomes. Earning trust one conversation at a time.

That’s why I wrote this sales training book.

Use this for your next sales meeting and book club to train salespeople, ignite interest, engagement, and fun or for your children’s bedtime story to teach them the one skill they’ll use in every profession! 

Click here to get your free copy of my new sales training book.