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The Winner's Path

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The Strategy of Keeping Your Business A Secret

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The Strategy of Keeping Your Business A SecretInsights in Business

by Keith Rosen on March 17, 2006 with 0 comment

Leaving your business out in the open makes it easy for competitors to steal your ideas. Sometimes it’s wise to make certain strategies top secret. I was talking to Jan, a client of mine about building her practice through more referral business. We worked on building her referral engine developing an approach that she was comfortable …

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