Are Your Emails Getting Deleted By Your Prospects and Customers? Five Things You Can Do to Increase the Success of Your Email Campaigns. Prospecting Email Strategies – Part Two
Oct 7, 2010 Business Tools, cold calling, Cold Calling Tips, customer service, Marketing, Sales Coaching, sales tools, Sales Training, Technology and Software
Developing an email template compelling enough to elicit a response from a prospect is hard enough. Unfortunately, this is only part of the challenge. What compounds this challenge are spam filters, firewalls and a slew of other devices that channel our innocent solicitation into the prospect’s spam folder or worse, the trash; never to find its way to the inbox of our targeted prospect.
In my last blog post, I shared some very practical and specific strategies you can use to increase the success of your emails and the odds that your email will actually be opened by your prospects by making sure you’re leading with the most effective subject line in your emails. Some of these strategies are straight out of my cold calling book. Below you’ll find five additional things you can do, and what not to do, to increase the success of your email campaigns and avoid them being deleted in the first place.
1: Don’t Send Attachments in Your First Email. One cardinal email sin when emailing to new prospects is to send out your first unsolicited email with an attachment. Whether you are sending out collateral materials or other attached information, never, ever do this. It has spam written all over it and in many cases, it will be blocked by a firewall or wind up in the recipient’s spam box. For those of you who are compelled to want to disseminate so much information, this may challenge your current way of doing things. However, that’s the point. The less information you provide, the more they will need to contact you to get the additional information. And that is the objective; for them to contact you.
You’ll have time to send them your precious collateral materials, after you’ve made first contact and most important, have determined what materials they are interested in seeing and what information is a priority for them (not you) which would then move your sales process forward.
2: Hyperlinks. I know how difficult it can be to avoid placing links in emails. However, the more links you include, the greater the odds that your email will not make its way into the prospect’s inbox due to the virtual gatekeepers of email: firewalls and spam filters. If you’re going to include a link, try to limit it to one at the most. Multiple links in your email are what your spam filters are trained to sniff out and more links will increase the chance that your email will be flagged as spam.
3: Email Etiquette – Bulk Emailing and Blind Copy. If you’re sending out emails in bulk from your CRM to multiple prospects at once, this can also cause a problem. Bulk email has been known to be more readily labeled as spam or junk mail rather than sending out individual emails to each recipient. However, if you’re still compelled to do so because of the number of emails you need to send out, please, blind copy (BCC). If you are using a list management company that enables you to create newsletters or emails and sends out the email campaigns for you, or a program where only the recipients’ email shows up in the “To” line and not the entire database you’re emailing to, this isn’t as much of an issue, as the blind copy is often automatic.
But keep in mind, you have other issues to contend with, such as whether or not the solution provider you’re using to send out your emails is actually blacklisted and the company or prospect you’re sending the email to does not accept emails from that provider/IP address. Yes, something else that prevents your emails from getting through. You can check to see if the solution provider or list management company is, in fact, blacklisted via some online resources, such as spamcop.net (a Cisco service).
In certain CRM solutions such as Outlook, where have to manually put the recipients in your “To” line yourself when sending an email, consider another roadblock that your email may encounter. While you still may experience the issues I mentioned when bulk emailing through a list management company, you need to consciously use the blind copy field in your email application so that all the recipients don’t see who your email is going to. This is a matter of sound email etiquette and common courtesy which I find even to this day, is not very common when it comes to emailing multiple recipients, especially prospects who don’t know you and who you don’t even know.
Now, if you know the person who you are sending the email to, unless you’ve established the expectations, boundaries and parameters where it’s acceptable and important that everyone sees who is on that email string, that is a different situation altogether. For example, internal company communications, communicating back and forth with clients and those who need to be involved in the conversation, even communicating with friends and family, general email copying that exposes all of the recipients to each other is fine. However, when it comes to a cold email campaign or an email where it’s a general announcement that you are sending to a group of people who you may even know but they may not know all the recipients included, no one is contacting you and saying, “Hey! Thanks for sharing my email with the world and to a group of people I may not even know! I really hope it helps generate more spam for me!” Okay, this is just one of my biggest pet peeves.
4: Words Spam Filters Love. Be mindful of certain words that will easily be flagged as spam. You can have the greatest email message ever crafted but it won’t even reach the eyes of your prospect if it winds up in their spam folder. Unfortunately, when this happens, in many cases, salespeople feel their email didn’t work, when in fact, it was never opened up in the first place. To counteract this, there are several technology solutions to this that could help, which confirms receipt of your emails, starting with the most basic solution in Outlook, which is requesting a delivery/read receipt.
In an effort to try and reduce the number of self imposed limitations that can restrict our most valiant of email attempts, watch out for the following words that can easily be tagged as spam and as such, send your email into the endless void of cyberspace. Here are some words to avoid:
Words to Avoid That Can Be Flagged as Spam
• Marketing
• Market
• Free
• Bonus
• Plan
• Click
• Click here
• Advertising
• Ads
• Sales
• Selling
• Shop
• Shopping
• Package
• Save
• Save money
• Savings
• Insurance
• Discount
5: Take Your Email For A Test Drive. Here’s a final tip from your coach. If you’re not sure whether your email will safely arrive in your prospect’s inbox, then send a few test emails to either yourself, someone you know or to another computer. As long as you have your virus software and security updated and running on your computer, if it clears this test, you’ve at least increased the chance of your emails getting through to your prospects.
Tags: blacklist, blacklisting, cold call, cold calling, emailing, emails, firewall, list management, prospecting, Sales Coaching, Sales Training, spam
Your Prospects Aren’t Responding To Your Emails? Maybe It’s Your Subject Line. Prospecting Email Strategies To Increase The Success of Your Email Campaigns– Part One
Oct 1, 2010 cold calling, Cold Calling Tips, Marketing, Prospecting, Cold Calling and Networking, Sales Coaching, sales tools, Technology and Software
Developing an email template compelling enough to elicit a response from a prospect is hard enough. Unfortunately, this is only part of the challenge. What compounds this challenge are spam filters, firewalls and a slew of other devices that channel our innocent solicitation into the prospect’s spam folder or worse, the trash; never to find its way to the inbox of our targeted prospect.
While the body of the email is critical when prospecting, the subject line will often determine whether or not the email will even be opened in the first place, gets caught in the recipient’s spam/junk folder, is blocked by the firewall or is evaporated from existence by the stroke of the ‘delete’ key.
Building off the work from my book on cold calling, I spend a substantial amount of time with salespeople and sales teams helping them craft their prospecting systems and compelling email templates. However, we take just as much time ensuring the subject line in every email is on point in order to avoid the pitfalls I mentioned.
While crafting the body of the email message is a different topic altogether, in part one of this two part series on effective email strategies, here are some quick ideas to be mindful of to ensure your emails get opened in the first place. Keep in mind, some subject lines will work better than others, depending upon a variety of factors that you need to weigh in and be mindful of; including your:
1: Target audience, their position as well as whether or not they are a client, a referral or someone you’ve never spoken with,
2: Your product or service,
3: Your sales cycle,
4: Even the locations in which you sell, both domestically as well as internationally.
In terms of what to write in the subject line, here are a few ideas.
1. The Blank Subject line: As the recipient of an email with no subject line, first the recipient may peek at the sender. “Hmmm, looking at their email address they seem like a reputable sender but what is this about? Maybe this is important.” Curiosity may take over and before you know it, they’ve opened up your email. Personally, I delete every email that does not have a subject line in it, unless I know who it’s coming from personally; but that’s me.
2. The Referral Subject Line: What if you’re prospecting through referrals but the person you’re sending the email to has not a clue who you are? Simple, lets say Jane Smith gave you the name and email of a viable prospect and decision maker. Most important, make sure you get permission from Jane that it’s okay to mention her name in the email to this prospect. Next, in the subject line of the email you’re sending to this prospect, you can write, “Jane Smith Suggested We Connect.” Again, these are the strategies I use and my clients use with great success. This particular strategy turns a very cold email into a warmer, more inviting one.
3. The Cold Email Subject Line: Okay, so you have a name and an email address of a potential prospect but it’s not a referral and you’ve never connected with them. It’s a cold call in email form. What to do? Here’s where you need to take your time and be articulate, brief, creative and compelling but tempered with a delicate balance between being creative and sounding to salesy. Here are a few examples. Fill in the blanks and edit accordingly to include your service, a signature client or a measurable compelling reason. Again, be mindful of getting permission from your clients to use their names as testimonials.
• Recent Work We’ve Done For (state client)
• Why (state a client or client’s industry or profession) Choose Us
• An Introduction and Recent Success With (State Client)
• We Just Helped (Client) Reduce Their IT Costs by 35%
• Recent Success With (state client)
Lets say you provide a lead generation or marketing service. Here’s one that works well. The words in brackets are optional. Use at your discretion.
• Who Do We Send Referrals(Leads) To (At Your Company?)
Here’s another subject line strategy. Write a subject line that simply contains their industry name or name of their profession or a reference to their product or service. For example:
• Need a Florist
• Need a Mortgage
• Need a Caterer
• Need a Real Estate Agent
• Need a Photographer
• Interested In Your Services
• Your Services
• Your Products
• Information About Your Services/Products
Of course, regardless of what subject line you use, your email message needs to support it but keep it brief and don’t give away too much information to the point they have no need to follow up with you to ask for more.
One final tip. When you finally do connect with your prospect in person or over the phone (fine, even via email), interview your prospects to determine what it was that motivated them enough to respond. This way you can duplicate what works and develop your own set of best email practices.
It may take you several attempts to find the strategy that works best for you. Conversely, you may find a blend of these strategies to work if not all, depending upon the situation you’re using them in. So be patient, be consistent, be pleasantly persistent when prospecting and remember, make sure you’re tracking your results to gauge what works and what does not in order to continually refine and develop your masterful prospecting system.
Tags: coaching salespeople, cold call, cold calling, email, firewall, prospecting, Sales Coaching, Sales Training, spam
Landslide Technologies Named Top 100 Private Companies in Eastern U.S.
May 22, 2009 Business Tools, Prospecting, Cold Calling and Networking, sales tools, Technology and Software
More great news about a company I happen to be a raving fan of. Press release below. Recognition they rightfully deserve.
__________________________________________________________________
Landslide Technologies Named Top 100 Private Companies in Eastern U.S. by AlwaysOn
Company Selected as Technology Innovator in SaaS and Enterprise for 2009
Landslide Technologies today announced that it has been selected to the 2009 AlwaysOn East 100 List. The AlwaysOn East 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2009 list. Landslide was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction
Landslide Technologies was selected for its solid customer traction and focus on helping companies build world class sales organizations. Landslide’s Sales P3 System is the only cloud computing offering that combines powerful sales process software with live personal sales assistants to provide salespeople a complete environment for increasing sales.
From providing the ability to embed proven sales processes in the day to day lives of sales reps, to providing the right job aids at the right time and personal assistants to offload data entry work, the Landslide Sales P3 System is purpose-built for the sales organization.
“We selected Landslide because of their single-minded focus on increasing sales,” said Chris Roussos, CEO, OrthoSynetics. “We expect to see significant improvement in our sales team’s productivity by supporting them with best-practice sales processes and the personal live assistants.”
Since its launch in 2006, the company has received awards from industry experts including the ‘Cool Vendor’ award from Gartner Group, the Product Innovation Award from Frost and Sullivan, the ‘One to watch’ by CRM Magazine two years in a row and has been twice included in Gartner’s SFA Magic Quadrant as a Visionary company. In addition, the company’s focus on sales process and the needs of the salesperson has won it endorsements from leading sales experts such as Michael Bosworth, Jill Konrath, Gerhard Gschwandtner, Keith Rosen, Dave Kurlan and many more.
“The AlwaysOn selection of Landslide is a validation of what our customers have known all along: that Landslide is the first true sales-centric offering built with a mission to help salespeople succeed,” said Razi Imam, CEO, Landslide Technologies. “Our focus on helping salespeople close more deals rather than just capture more data is what distinguishes us from traditional sales offerings.”
Landslide and the other AlwaysOn East 100 winners will be recognized at the Venture Summit East Conference at the Mandarin Oriental Hotel in Boston, MA, on May 20-22. This two-and-a-half day executive conference is co-presented by J.P. Morgan and Forbes and will feature presentations and high-level debates from the most influential institutional investors, venture capitalists, corporate buyers, investment bankers and research analysts in the Eastern U.S.
“It’s no secret that technology and innovation are vital to bringing our country out of economic recession,” said Tony Perkins, founder and editor of AlwaysOn. “The companies on this year’s list have not only created innovative technologies that solve real business problems, but have stimulated economic growth through the generation of new jobs. I congratulate every winner selected for this year’s award and wish them all tremendous success in the future.”
A full list of all the AlwaysOn East 100 winners can be found on the AlwaysOn website at http://alwayson.goingon.com/permalink/post/32212
About AlwaysOn
ALWAYSON ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, ALWAYSON continued to lead the media industry in innovation by introducing a social network where members can connect and engage. ALWAYSON is also revolutionizing the media business by applying its open-media principles to its executive event series (Summit at Stanford, OnMedia, OnHollywood, GoingGreen East and West, Venture Summit East and West) and quarterly print “blogozine” by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, ALWAYSON is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.
About Landslide Technologies
Landslide Technologies is the provider of Landslide Sales P3 System, a Sales Production System that helps BtoB companies increase sales volume. Landslide Sales P3 System is the first system that combines sales process consistency with sales performance technology and outsourced administrative services to transform individual performers into a world-class team of consistent sales. The company is privately held with headquarters in Pittsburgh, PA. Additional information can be found at landslide.com.
Tags: aps, crm, database, sales tools, technology, tools for salespeople
Landslide Now Available on the Force.com AppExchange from Salesforce.com
May 10, 2009 Business Tools, How to Manage Your Team, Sales Training, Technology and Software
Just announced and something each salesperson and sales team need to consider when it comes to leveraging solutions to best manage their prospecting efforts and entire sales process. Salesforce CRM customers can now deploy Landslide Sales Production System. Press release below.
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Landslide Technologies, provider of the Landslide Sales P3 System, today announced that it is now available on the Force.com AppExchange from salesforce.com. Salesforce.com users can now quickly and easily add Landslide’s Sales P3 System to their Salesforce CRM deployment to add sales processes and produce a high-octane sales production system.
Landslide’s Sales P3 System is a cloud computing offering that combines sales process software, sales performance tools and personal sales assistants to provide salespeople a complete environment for increasing sales. From providing the ability to embed proven sales processes in the day to day lives of sales reps, to providing the right job aids at the right time and personal assistants to offload data entry work, the Landslide Sales P3 System is a best-in-class offering purpose-built for the sales organization.
Making Landslide’s Sales P3 Systems available on the Force.com AppExchange will allow companies to leverage their investment in Salesforce CRM to build a sales production system that transforms individual performers into a world-class team of consistent sales producers empowered to drive high-volume sales, high-value sales and higher sales velocity.
“Landslide’s integration with Salesforce CRM presented the perfect solution for us as we were looking for ways to maximize our sales productivity,” said Stu Schmidt, Vice President, Global Sales and Services, Unisfair Inc. “It allows us to continue to leverage salesforce.com’s powerful Force.com platform and CRM applications, while letting our sales team take advantage of the sales process implementation of Landslide and its personal assistant services.”
Endorsed by leading sales experts like Michael Bosworth, Jill Konrath, Keith Rosen and Jim Dickie, Landslide has been selected as a “Visionary Quadrant” company and “Cool Vendor” by Gartner Group, “One to Watch” by CRM Magazine and as an Innovative Product by Frost & Sullivan.
About Landslide Technologies
Landslide Technologies is the provider of Landslide Sales P3 System, a Sales Production System that helps BtoB companies increase sales volume. Landslide Sales P3 System is the first system that combines sales processes consistency with sales performance technology and outsourced administrative services. By institutionalizing sales processes, by providing software that leads sales people step by step from first contact to final contract, and by offloading administrative chores, Landslide Sales P3 System turns inconsistent individual performers into a world-class team of consistent sales producers empowered to drive high-volume sales, high-value sales and higher sales velocity. The company is privately held with headquarters in Pittsburgh, PA. Additional information can be found at www.landslide.com.
About the Force.com Platform and AppExchange
Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM applications, more than 800 ISV partner applications like those from CODA and Fujitsu, and more than 100,000 custom applications used by salesforce.com’s 55,400 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel.
Applications built on the Force.com platform can be easily distributed to the entire cloud computing community through the Force.com AppExchange marketplace at www.salesforce.com/appexchange/.
Tags: cloud computing, crm, landslide, sales aps, sales performance tools, sales tools
“Oh, So This Is Somehow My Fault?” Managers, Time To Get Real. Use This 27 Point Assessment To Look in The Mirror And Identify Your Toxic Leadership Behavior
Oct 26, 2008 accountability, American Entitlement, articles on leadership, Business Coaching, Business Tools, coaching for managers, Executive Coaching, Insights in Business, Leadership Academy, Life Coaching and Career Coaching, management articles, management tips, Sales Coaching, Sales Management, sales tools, Surveys and Polls, Technology and Software, training for managers
Are you toxic? Take the toxic leadership assessment here.
Are you leading your team or slowly and unknowingly eroding it from the inside out? Do you still navigate your ship using old school motivational tactics? Do you have your people living in fear? Are complaints rampant, as well as turnover? Are you spending most of your days putting out fires? Are you oblivious to the role you’re playing in any of this?
Do you ever stop to think that some of the challenges you’re faced with now might have something to do with how you might be managing your people and your business? The rules of business have changed overnight and the areas most impacted – sales and leadership.
How good of a leader are you? Maybe it’s time for you to abandon your role as Chief Problem Solver. Here’s your chance to get real about the behaviors and strategies you need to abandon today in order to get yourself out of your own way of producing the results you need. Then, you’ll be able to experience what my clients do: A 30% gain in sales.
In this assessment, you will find a list of 27 toxic management strategies that need to be abandoned. And for those managers, executives and business owners who take this assessment and react with, “Wait, this isn’t me.” I applaud you. Either you’re really that good – or really that blind (clueless and disconnected also come into mind- well, then there are those egomaniacal megalomaniacs, but need I digress). And make sure you take the coaching assessment to ensure you’re most effectively leading and coaching your people.) However, just to make sure you don’t have your blinders on, feel free to share this assessment with your team and have them fill this assessment out this assessment on you, anonymously, of course. Can you handle the truth?
Finally, for those people who are reading this blog and feeling as if they’re being managed by this type of manager, I give you this warning. If you have any desire to share this assessment with your manager or boss, make sure you know how they’ll receive it – as a subtle gesture of good will and compassion or a threat and an insult? If the latter, consider doing it anonymously.
take the toxic leadership assessment here.
So, You Think You’re Coaching Your People? Take This Executive Sales Coaching Assessment and See How You Measure Up Against a Master Coach
Oct 23, 2008 All About Selling, Business Coaching, Business Tools, coaching for managers, coaching tips, Executive Coaching, How to Manage Your Team, Leadership Academy, management tips, Sales Coaching, Sales Management, Technology and Software
Take the Coaching Assessment Here.
The rules of business have changed overnight and the areas most impacted – sales and leadership. How do you lead your team differently today compared to the way you did just six months ago? Have you benchmarked the skills needed to lead your team through tough economic times?
After all, I hear many managers tell me how they’re coaching their people, yet in the same breath, report how they’re still experiencing the same problems they’ve always had, and worse today. Then, how effective can your coaching actually be?
If you’re still experiencing the same problems you did before you started coaching your team, then it’s time to recognize the sign; something’s not right. Is it you, the person you’re coaching or your coaching approach?
So, if you think you’re coaching your people, take this Self Awareness Assessment to gauge your coaching acumen.
How effectively are you coaching your team? Just look at the results. Here’s your chance to get real about the areas you need to firm up and develop in order to get the results my clients experience – a 30% gain in sales. This assessment will help you benchmark the areas you need to develop as well as the strategies you need to implement in order to lead your team during good and bad times and most important, get them to thrive today.
Click on this link to go to the assessment where you will find a list of 27 coaching skills, competencies and strategies that the world’s most successful sales coaches, sales leaders and sales organizations have in common.
Take The Coaching Assessment to measure your true coaching acumen. Click here.
Jigsaw Launches Company Wiki as a Platform to Promote Your Brand
Sep 26, 2008 Business Coaching, Business Tools, Insights in Business, Marketing, sales tools, Technology and Software
A quick Wiki definition. (Would that be called a “Wiki-Wiki?”) A wiki is a type of website that allows users to add, remove, and edit the content.
Jigsaw’s Wiki is unique because it only contains valuable business to business information. Similar to Wikipedia, Jigsaw’s Company Wiki is a vibrant hub of user-generated content. However, any information and Wiki articles posted should contain only factual information and not opinions or marketing messages.
Jigsaw’s Wiki, however, is especially beneficial to marketers because all companies, big and small, are welcome. Unlike Wikipedia, “notability” isn’t required. It also features relevant, fresh business to business information, while leveraging Free Company Data- that business professionals turn to Jigsaw for Company information.
According to Jigsaw, any business can benefit from this free listing in a few different ways. First, linking to Jigsaw will help your search engine relevance, and as such, help your search engine results. And being a public domain, Jigsaw ensures the accuracy of your company’s public profile which you then get to promote to one of the largest business communities on the web today.
Give it a shot and let me know how it worked for you. It costs you nothing but a minute to sign up.
Alltop.com – An Online Digital Magazine Rack
Sep 23, 2008 Business Tools, Career Advice, management articles, Prospecting, Cold Calling and Networking, sales articles, Technology and Software
Here’s a great new resource worth using. It’s alltop.com. Alltop.com collects stories from “all the top” sites on the web. They have grouped these collections into individual Alltop sites based on topics such as sales, environment, photography, science, Muslim, celebrity gossip, military, fashion, gaming, sports, politics and automobiles. At each Alltop site, they display the headlines of the latest stories from dozens of sites and blogs.
Think of an Alltop site as a “digital magazine rack” of the Internet. Alltop is attempting to enhance your online reading by both displaying stories from the sites that you’re already visiting and helping you discover sites that you didn’t know existed. Their goal is simple: provide “aggregation without aggravation.”
The way it works is this: They import the stories of the top news websites and blogs for any given topic and display the headlines of the five most recent stories (except Moms.alltop which has fewer headlines because there are so many feeds). When you place the cursor over a headline, alltop displays part of the story so that you can decide if you’d like to read it. To read the story, click on its title. To go to the home page of the site, click on its domain name. That simple. Take a look and let me know what you think.
Win $2000.00 Worth of The Master, Zig Ziglar’s Greatest Works
Sep 1, 2008 All About Selling, Career Advice, coaching tips, sales tools, Technology and Software
If you’ve been reading my blog then you’ve read about the company, CanDoGo. CanDoGo has more than 10,000 sales, management and motivational insights (in video, audio and text) from over 140 of the world’s best and brightest authors, speakers and coaches. You’ll find names like Zig Ziglar, Tom Hopkins, Denis Waitley, Tony Parinello, Jill Konrath, (yours truly) and many other experts.
I figured if you’re going to try out this service anyway, at least here’s a good bonus to take advantage of.
All of this is available to you for only $9.95 per month — and on September 15th one lucky new subscriber will receive over $2,000 worth of Zig Ziglar DVDs, CDs and books. To enter for your chance to win, subscribe now.
I wish you the best of luck in your sales career and I know you will win more opportunities with CanDoGo at your fingertips.
P7 – THE SEVEN TYPES OF MANAGERS
Jun 24, 2008 accountability, articles on leadership, Books, Books by Keith Rosen, Business Coaching, coaching tips, Executive Coaching, management tips, Sales Management, Technology and Software, training for managers
With all the efforts those who are managed, put forth in an often last valiant attempt to salvage a once positive work environment, at the core of every unhealthy working environment is the toxic boss, manager or supervisor that breeds it. All roads go back to the manager. And if the manager isn’t willing to change, then it’s a safe bet that in the end, nothing will.
That’s why to impact long lasting change, managers need to upgrade their style and approach to managing their people.
Throughout my years of coaching managers, business owners and executives, I’ve been able to identify seven types of managers. Using these seven types of managers as examples, identify the critical competencies necessary to become an effective coach. It all starts with the way we communicate. Which one best describes you or your boss?
1. The Problem-Solving Manager
This boss is task-driven and focused on achieving goals. These problem solvers are constantly putting out fires and leading by chaos. The paradox here is this: It is often the manager who creates the very problems and situations that they work so hard to avoid. Continually providing solutions often results in the lackluster performance that they are working so diligently to eliminate.
2. The Pitchfork Manager
People who manage by a pitchfork are doing so with a heavy and often controlling hand: demanding progress, forcing accountability, prodding and pushing for results through the use of consequence, threats, scarcity, and fear tactics. This style of tough, ruthless management is painful for people who are put in a position where they are pushed to avoid consequences rather than pulled toward a desired and collective goal.
3. The Pontificating Manager
These managers will readily admit they don’t follow any particular type of management strategy. Instead, they shoot from the hip, making it up as they go along often generating sporadic, inconsistent results. As a result, they often find themselves in situations that they are unprepared for. Interestingly, The Pontificating Manager thrives on situations like this. Often adrenaline junkies themselves, these managers are in desperate need of developing the second most essential proficiency of a coach: masterful listening. The Pontificating Manager is the type of manager who can talk to anyone and immediately make people feel comfortable. This character strength becomes a crutch to their leadership style, often blinding them to the need to further systemize their approach. As a matter of fact, the only thing consistent about these managers is their inconsistency.
4. The Presumptuous Manager
Presumptuous Managers focus more on themselves than anything else. To them, their personal production, recognition, sales quotas and bonuses take precedence over their people and the value they are responsible for building within each person on their team. Presumptuous Managers often put their personal needs and objectives above the needs of their team. As you can imagine, Presumptuous Managers experience more attrition, turnover, and problems relating to managing a team than any other type of manager. Presumptuous Managers are typically assertive and confident individuals. However, they are typically driven by their ego to look good and outperform the rest of the team. Presumptuous Managers breed unhealthy competition rather than an environment of collaboration.
5. The Perfect Manager
Perfect Managers possess some wonderful qualities. These managers are open to change, innovation, training, and personal growth with the underlying commitment to continually improve and evolve as sales managers, almost to a fault. This wonderful trait often becomes their weakness. In their search for the latest and greatest approach, like Pontificating Managers, Perfect Managers never get to experience the benefit of consistency. This manager is a talking spec sheet. Their emphasis on acquiring more facts, figures, features, and benefits has overshadowed the ability of Perfect Managers to recognize the critical need for soft skills training around the areas of presenting, listening, questioning, prospecting, and the importance of following an organized, strategic selling system. Perfect Managers rely on their vast amount of product knowledge and experience when managing and developing their salespeople. Because of this great imbalance, these manager often fall short on developing their interpersonal skills that would make them more human than machine.
6. The Passive Manager
Also referred to as Parenting Managers or Pleasing Managers, Passive Managers take the concept of developing close relationships with their team and coworkers to a new level. These managers have one ultimate goal: to make people happy. While this is certainly an admirable trait, it can quickly become a barrier to leadership efforts if not managed effectively. Although wholesome and charming, this type of boss is viewed as incompetent, inconsistent and clueless often lacking the respect they need from their employees in order to effectively build a championship team. You can spot a Passive Manager by looking at their team and the number of people who should have been fired long ago. Because all Passive Managers want to do is please, they are more timid and passive in their approach. These managers will do anything to avoid confrontation and collapse holding people accountable with confrontation and conflict.
7. The Proactive Manager
The Proactive Manager encompasses all of the good qualities that the other types of managers possess, yet without all of their pitfalls. Here are the characteristics that this ideal manager embodies, as well as the ones for you to be mindful of and further develop yourself.
The Proactive Manager possesses the:
The Proactive Manager is the ultimate manager and coach, relying on their newly developed skills, mindset that every manager needs to develop in order to build a world class team.
If you happen to have missed the book launch, my new book, Coaching Salespeople into Sales Champions has several chapters dedicated to these manager types and how you can transition into the Proactive Manager. You can even download a few chapter excepts here.
Tags: Executive Coaching, leadership, management, management tips, management types, types of leaders
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