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Are Your Emails Getting Deleted By Your Prospects and Customers? Five Things You Can Do to Increase the Success of Your Email Campaigns. Prospecting Email Strategies – Part Two

Oct 7, 2010 Business Tools, cold calling, Cold Calling Tips, customer service, Marketing, Sales Coaching, sales tools, Sales Training, Technology and Software

spamDeveloping an email template compelling enough to elicit a response from a prospect is hard enough. Unfortunately, this is only part of the challenge. What compounds this challenge are spam filters, firewalls and a slew of other devices that channel our innocent solicitation into the prospect’s spam folder or worse, the trash; never to find its way to the inbox of our targeted prospect.

In my last blog post, I shared some very practical and specific strategies you can use to increase the success of your emails and the odds that your email will actually be opened by your prospects by making sure you’re leading with the most effective subject line in your emails. Some of these strategies are straight out of my cold calling book. Below you’ll find five additional things you can do, and what not to do, to increase the success of your email campaigns and avoid them being deleted in the first place.

1: Don’t Send Attachments in Your First Email. One cardinal email sin when emailing to new prospects is to send out your first unsolicited email with an attachment. Whether you are sending out collateral materials or other attached information, never, ever do this. It has spam written all over it and in many cases, it will be blocked by a firewall or wind up in the recipient’s spam box. For those of you who are compelled to want to disseminate so much information, this may challenge your current way of doing things. However, that’s the point. The less information you provide, the more they will need to contact you to get the additional information. And that is the objective; for them to contact you.

You’ll have time to send them your precious collateral materials, after you’ve made first contact and most important, have determined what materials they are interested in seeing and what information is a priority for them (not you) which would then move your sales process forward.

2: Hyperlinks. I know how difficult it can be to avoid placing links in emails. However, the more links you include, the greater the odds that your email will not make its way into the prospect’s inbox due to the virtual gatekeepers of email: firewalls and spam filters. If you’re going to include a link, try to limit it to one at the most. Multiple links in your email are what your spam filters are trained to sniff out and more links will increase the chance that your email will be flagged as spam.

3: Email Etiquette – Bulk Emailing and Blind Copy. If you’re sending out emails in bulk from your CRM to multiple prospects at once, this can also cause a problem. Bulk email has been known to be more readily labeled as spam or junk mail rather than sending out individual emails to each recipient. However, if you’re still compelled to do so because of the number of emails you need to send out, please, blind copy (BCC). If you are using a list management company that enables you to create newsletters or emails and sends out the email campaigns for you, or a program where only the recipients’ email shows up in the “To” line and not the entire database you’re emailing to, this isn’t as much of an issue, as the blind copy is often automatic.

But keep in mind, you have other issues to contend with, such as whether or not the solution provider you’re using to send out your emails is actually blacklisted and the company or prospect you’re sending the email to does not accept emails from that provider/IP address. Yes, something else that prevents your emails from getting through. You can check to see if the solution provider or list management company is, in fact, blacklisted via some online resources, such as spamcop.net (a Cisco service).

In certain CRM solutions such as Outlook, where have to manually put the recipients in your “To” line yourself when sending an email, consider another roadblock that your email may encounter. While you still may experience the issues I mentioned when bulk emailing through a list management company, you need to consciously use the blind copy field in your email application so that all the recipients don’t see who your email is going to. This is a matter of sound email etiquette and common courtesy which I find even to this day, is not very common when it comes to emailing multiple recipients, especially prospects who don’t know you and who you don’t even know.

Now, if you know the person who you are sending the email to, unless you’ve established the expectations, boundaries and parameters where it’s acceptable and important that everyone sees who is on that email string, that is a different situation altogether. For example, internal company communications, communicating back and forth with clients and those who need to be involved in the conversation, even communicating with friends and family, general email copying that exposes all of the recipients to each other is fine. However, when it comes to a cold email campaign or an email where it’s a general announcement that you are sending to a group of people who you may even know but they may not know all the recipients included, no one is contacting you and saying, “Hey! Thanks for sharing my email with the world and to a group of people I may not even know! I really hope it helps generate more spam for me!” Okay, this is just one of my biggest pet peeves.

4: Words Spam Filters Love. Be mindful of certain words that will easily be flagged as spam. You can have the greatest email message ever crafted but it won’t even reach the eyes of your prospect if it winds up in their spam folder. Unfortunately, when this happens, in many cases, salespeople feel their email didn’t work, when in fact, it was never opened up in the first place. To counteract this, there are several technology solutions to this that could help, which confirms receipt of your emails, starting with the most basic solution in Outlook, which is requesting a delivery/read receipt.

In an effort to try and reduce the number of self imposed limitations that can restrict our most valiant of email attempts, watch out for the following words that can easily be tagged as spam and as such, send your email into the endless void of cyberspace. Here are some words to avoid:

Words to Avoid That Can Be Flagged as Spam

• Marketing
• Market
• Free
• Bonus
• Plan
• Click
• Click here
• Advertising
• Ads
• Sales
• Selling
• Shop
• Shopping
• Package
• Save
• Save money
• Savings
• Insurance
• Discount

5: Take Your Email For A Test Drive. Here’s a final tip from your coach. If you’re not sure whether your email will safely arrive in your prospect’s inbox, then send a few test emails to either yourself, someone you know or to another computer. As long as you have your virus software and security updated and running on your computer, if it clears this test, you’ve at least increased the chance of your emails getting through to your prospects.

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Your Prospects Aren’t Responding To Your Emails? Maybe It’s Your Subject Line. Prospecting Email Strategies To Increase The Success of Your Email Campaigns– Part One

Oct 1, 2010 cold calling, Cold Calling Tips, Marketing, Prospecting, Cold Calling and Networking, Sales Coaching, sales tools, Technology and Software

email button Developing an email template compelling enough to elicit a response from a prospect is hard enough. Unfortunately, this is only part of the challenge. What compounds this challenge are spam filters, firewalls and a slew of other devices that channel our innocent solicitation into the prospect’s spam folder or worse, the trash; never to find its way to the inbox of our targeted prospect.

While the body of the email is critical when prospecting, the subject line will often determine whether or not the email will even be opened in the first place, gets caught in the recipient’s spam/junk folder, is blocked by the firewall or is evaporated from existence by the stroke of the ‘delete’ key.

Building off the work from my book on cold calling, I spend a substantial amount of time with salespeople and sales teams helping them craft their prospecting systems and compelling email templates. However, we take just as much time ensuring the subject line in every email is on point in order to avoid the pitfalls I mentioned.

While crafting the body of the email message is a different topic altogether, in part one of this two part series on effective email strategies, here are some quick ideas to be mindful of to ensure your emails get opened in the first place. Keep in mind, some subject lines will work better than others, depending upon a variety of factors that you need to weigh in and be mindful of; including your:

1: Target audience, their position as well as whether or not they are a client, a referral or someone you’ve never spoken with,
2: Your product or service,
3: Your sales cycle,
4: Even the locations in which you sell, both domestically as well as internationally.

In terms of what to write in the subject line, here are a few ideas.

1. The Blank Subject line: As the recipient of an email with no subject line, first the recipient may peek at the sender. “Hmmm, looking at their email address they seem like a reputable sender but what is this about? Maybe this is important.” Curiosity may take over and before you know it, they’ve opened up your email. Personally, I delete every email that does not have a subject line in it, unless I know who it’s coming from personally; but that’s me.

2. The Referral Subject Line: What if you’re prospecting through referrals but the person you’re sending the email to has not a clue who you are? Simple, lets say Jane Smith gave you the name and email of a viable prospect and decision maker. Most important, make sure you get permission from Jane that it’s okay to mention her name in the email to this prospect. Next, in the subject line of the email you’re sending to this prospect, you can write, “Jane Smith Suggested We Connect.” Again, these are the strategies I use and my clients use with great success. This particular strategy turns a very cold email into a warmer, more inviting one.

3. The Cold Email Subject Line: Okay, so you have a name and an email address of a potential prospect but it’s not a referral and you’ve never connected with them. It’s a cold call in email form. What to do? Here’s where you need to take your time and be articulate, brief, creative and compelling but tempered with a delicate balance between being creative and sounding to salesy. Here are a few examples. Fill in the blanks and edit accordingly to include your service, a signature client or a measurable compelling reason. Again, be mindful of getting permission from your clients to use their names as testimonials.

• Recent Work We’ve Done For (state client)
• Why (state a client or client’s industry or profession) Choose Us
• An Introduction and Recent Success With (State Client)
• We Just Helped (Client) Reduce Their IT Costs by 35%
• Recent Success With (state client)

Lets say you provide a lead generation or marketing service. Here’s one that works well. The words in brackets are optional. Use at your discretion.

• Who Do We Send Referrals(Leads) To (At Your Company?)

Here’s another subject line strategy. Write a subject line that simply contains their industry name or name of their profession or a reference to their product or service. For example:

• Need a Florist
• Need a Mortgage
• Need a Caterer
• Need a Real Estate Agent
• Need a Photographer
• Interested In Your Services
• Your Services
• Your Products
• Information About Your Services/Products

Of course, regardless of what subject line you use, your email message needs to support it but keep it brief and don’t give away too much information to the point they have no need to follow up with you to ask for more.

One final tip. When you finally do connect with your prospect in person or over the phone (fine, even via email), interview your prospects to determine what it was that motivated them enough to respond. This way you can duplicate what works and develop your own set of best email practices.

It may take you several attempts to find the strategy that works best for you. Conversely, you may find a blend of these strategies to work if not all, depending upon the situation you’re using them in. So be patient, be consistent, be pleasantly persistent when prospecting and remember, make sure you’re tracking your results to gauge what works and what does not in order to continually refine and develop your masterful prospecting system.

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To Tweet or Not To Tweet? If That’s The Question, The Answer is – Know Your Objectives

Nov 10, 2009 American Entitlement, Business Coaching, Business Tools, Communication, Marketing, sales tools

Follow me on Twitter here.

“Should I be tweeting, Keith?” This question comes up more and more when speaking with clients. Since there are several factors to consider when answering this, my response to this question are additional exploratory questions that guide a conversation to help individuals and companies determine whether it makes sense for them to become part of the Twitter universe or, twitterverse, which according to the urban dictionary is defined as, “The cyberspace area of twitter. This naturally extends beyond twitter.com to anywhere you can twitter, which includes cell phones.” (Yes, be prepared for more jargon and a new language.) Here are a handful of those questions:

1.“What do you already know about Twitter?”
2.“Is this something you’re setting up as a personal account or for your business?” (What are you using it for? Staying in touch, for fun, to achieve a certain goal or objective, to make money, etc.”)
3.“Tell me why you feel you want to/need to be tweeting?”
4.“What are your goals and expectations?”
5.“How much time do you have to devote to this?”
6.“If this is for your business, who will be doing the tweeting?”
7.“What message are you looking to deliver?” (Around your personal brand, corporate branding, certain theme or platform, marketing messages, notifications, events, special offers, attracting prospects, nothing specific, etc.)
8.“What results are you expecting?”
9.“How many followers do you want?”
10. “Who do you want to follow you?” (“How many people, what audience, why do you want them following you,” and so on.)
11. “How will this complement your current marketing campaign and align with your social media strategy and objectives?”

Once we siphon through the answers to these questions, we can then start mapping out whether or not it makes sense for them to invest their time tweeting and a strategy to go about doing so that would achieve their objectives.

I know it’s easy to get caught up in trying to get as many people as possible following you on Twitter, and social media is all the rage. (Just Google “social media” and you’ll get 203,000,000 results. Probably even more since this blog went live.) For some people, Twitter has become a downright obsession, an ego stroke, a validation, a need to be needed, a way to feel ‘connected.’ (I’ll have to address what ‘connected’ means in another blog.)

Sure, there are those people out there that have earned the bragging rights to say they have tens of thousands of people following them on twitter, but I can tell you this with great certainty, if you’re looking at it from the perspective of what the financial benefit or monetary impact could be and how much personal income has been generated, I wouldn’t run out to swap your W2 statement with most of them. That being said, there’s always the few exceptions.

Like any new strategy you’re considering adopting, if you’re looking at Twitter as part of your overall marketing campaign in order to leverage it as a social media communications tool, there needs to be a healthy balance between the quality of your efforts and the quantity of them. There’s no, “one solution.” What’s needed is a holistic and well balanced approach to utilizing a variety of marketing vehicles that would reinforce your brand, provide further exposure and put you in touch with your target audience which, collectively, would achieve your marketing objectives.

Just think of selling; if you look at selling as a numbers game rather than a science or strategic benchmarking process, you’re in big trouble. After all, you can have thousands of prospects in your pipeline but what are those prospects worth if they’re not a fit for your product or service? The costs are significant: time and money wasted on engaging with the wrong people multiplied exponentially by the time you are not spending targeting, calling on and following up with the right prospects.

Depending upon your goals and the responses to the questions I posed earlier in this blog, Twitter may certainly prove to be one very important spoke on your marketing wheel that’s worth leveraging (it’s been worthwhile for me), that complements the other marketing platforms you utilize.

To reinforce this point, here’s a short movie aligning the values of legendary Zig Ziglar and his son, Tom Ziglar with Twitter. In this movie, you’ll find some great, classic quotes from Zig Ziglar, as well as a handful of guidelines from Tom on how to leverage and maximize Twitter to your advantage.

And yes, I do tweet as part of my overall social media strategy. So, feel free to follow me on Twitter here.

Enjoy the new Ziglar Twitter Movie. Click here to watch.

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New Facebook Page Launched – More Goodies and Pictures I’m Sharing With You

Sep 17, 2009 Books, Business Tools, Career Advice, career coaching, podcast, Sales Management, sales tools, Videos

Keith Rosen | Create Your Badge

We just launched a new Facebook page and I’m excited to invite you to connect with me here. The plan is to offer some additional resources, videos, pictures and materials that you can find exclusively on this new Facebook page. I look forward to connecting with you here! Here’s the link:

Keith’s New Facebook Page.

One thing this Facebook page already has that you can’t find anywhere else are all of the pictures I’m taking documenting my eight country tour, of which you can already find pictures from Ireland and Prague.

It’s been an incredible journey filled with new experiences which I can’t wait to write on. While I’ve certainly built in the additional time to explore the richness and culture each country has to offer, the primary objective is to deliver my management coach training program to CEO’s, Directors, VP’s and managers, especially sales managers; based on my last book, Coaching Salespeople into Sales Champions. (Currently we’re also doing a huge book event this week which you can find more about here and how you can get additional Bonus Gifts from The World’s Top Thought Leaders.)

The result so far? My peripheral vision has been expanded exponentially, as I continue to be fascinated by the subtleties and nuances in cultural differences, in management style and in organizations across the globe.

However, one thing has been consistent: People are people; wherever you go. People share the same core needs, same dreams; our core values still remain. And one thing is for sure; coaching is a UNIVERSAL language. (Maybe this can be a conduit to world peace? No, I haven’t lost my mind fully as of yet!)

Next stops, Dubai, Paris, Berlin, Madrid and Columbia! A few more countries to be added shortly. Looking forward to connecting and sharing this amazing and ongoing journey with you!

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PODCAST: Crafting a Compelling Opening Statement When Cold Calling and Prospecting

Jul 10, 2009 cold calling, podcast, Prospecting, Cold Calling and Networking, sales tools, Sales Training, telesales

Listen to this podcast here.

Enough theory for a moment. People need answers; granular, tactical, “How do I do this the right way and what do I say when I finally connect with a prospect when cold calling?” type of answers.

Those proactive souls who happen to cold call me and reach me live in an attempt to generate another prospects to fill up their rapidly drying pipeline certainly deserve the acknowledgment for putting forth the effort.

Read the rest of this entry »

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When and How to Ask for Referrals

Jun 25, 2009 All About Selling, Marketing, Prospecting, Cold Calling and Networking, sales articles, Sales Coaching, sales tools, Sales Training, tele-sales

To complement my last blog where I shared some valuable tips on how to generate more referrals that were provided by my colleague Dr. Tony Alessandra, I felt we needed to get even more tactical by revisiting the positioning, language and the dialogue you need to be mindful of when actually asking for a referral, as well as the proper time and place to do so. Below is a strategy that has helped many salespeople and non selling professionals build their pipeline and their practice by knowing when and how to ask for referrals. What follows is a dialogue you can use that honors the permission based selling model that I’ve written about in my cold calling book.

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What exactly classifies as a referral? If we were to create some parameters that define what a referral is, this is what it would look like.

Synonymous with “recommendation” and “testimonial,” a referral is a potential prospect that is directed or given to you by someone you know or someone you don’t know who feels that you are the best source for help or information regarding a specific, subject, product, or service.

What makes a referral so incredibly attractive and desirable is that it is, for the most part, a warm lead. That is, when you approach a referral, there is less of a need to convince or sell them. A certain degree of interest, credibility, and comfort has already been established. Chances are, there’s already a need present. All you have to do then, is turn that need into a want or a desire for your product using the questions in your needs analysis.

Typically, your clients are going to be the top source for referral business simply because they are the ones who actually utilize your product, making them the most effective testimonial you can find to endorse your product.

The following dialogue illustrates how you can establish a referral agreement with your clients. This way, you will be able to identify the clients who are willing to become a referral source for you and the most appropriate time to ask them for referrals. This is a great example of how to set up your strategy to increase the amount of referral business you currently generate.

You: “Mrs. Client, may I take a moment to share with you how I build my business?”

Client: “Sure.”

You: “Well, what I enjoy most about what I do and where my time is best served is working with my clients. I want to spend as much time as possible serving my clients and exceeding your expectations. In order for me to spend more time with my clients and less time marketing or prospecting for new business I really need the help of my satisfied clients.

Please understand, I’m certainly not asking for any referrals from you now. Personally, I feel that would be incredibly presumptuous to ask you to introduce me to other potential clients before you even have a chance to truly utilize and benefit from my services. After all, we just started working together!

However, in a couple of months or even weeks, when you are clearly realizing the benefits of my services and have gotten even more value than you expected, would you be comfortable sharing the results you have experienced with others and introduce me to those people who might also benefit from my services?”

Client: “Sure, I don’t see why not.

You: “That sounds great. Thanks in advance for this consideration. Just so I know what it will take to make you a raving fan, what can I do to make you comfortable enough to actually want to refer business to me?”

The most effective way to earn referrals is to over- deliver on the value your clients expect so that you actually exceed their expectations. Once you confirm this to be true, it now becomes a great time to ask for testimonials or a reference from a happy client.

If you find that you are having difficulty asking for referrals, then question how strong your belief is in your product, your commitment to serving your clients, and the value proposition you can deliver.

Setting up a referral agreement with your clients will remove any reluctance and make you feel much more comfortable when asking them for referrals. Since they now know this is something you will be asking of them, it’s okay to ask.

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Through the Eyes of a Salesperson: Is Cold Calling Really Dead? Develop a Permission Based Prospecting Strategy to Set More Appointments with Qualified Prospects

May 28, 2009 Books by Keith Rosen, cold calling, Prospecting, Cold Calling and Networking, Sales Coaching, sales tips, sales tools, Sales Training, tele-sales, telesales

Lately, I’ve been getting a high volume of calls from sales managers and their salespeople struggling to meet their sales goals. So, let me paint you a visual of the typical scenario being played out through the eyes of a salesperson; one that you may be intimately familiar with.

You’re on your way to work and during your commute, you’re thinking about what you hope to accomplish that day.

You get to your office, sit down at your desk and open up your calendar. A concerned look sweeps over your face. “Only one appointment this week.”

You look at your pipeline and get that squirmy feeling inside your gut, as you realize your pipeline is not as full as it used to be. You’re wondering where you’re going to find your next prospect.

The uncertainty begins to sweep over you. The stress starts creeping into your body, for you realize you can’t keep procrastinating making the cold calls you need to in order to book more appointments with key decision makers.

You remember what your boss told you. “Your funnel is drying up,” he says. “You’ve got to get on the phone and make more calls to your existing clients and to new prospects if you want to meet your goals.”

“Okay I can do this,” you tell yourself.

You find some people to call.

You take a deep breath and start dialing their number. “C’mon just answer the phone,” you say to yourself.

“Voice mail.” You don’t leave a message because you never get your calls returned anyway.

You dial the second number on you call list. Someone answers the phone and you hear, “Mrs. Johnson’s office, how can I help you?”

“Great, another gatekeeper,” you mutter to yourself. You’re actually caught off guard that a live person answered your call. Thirty seconds later, after your valiant, yet ineffective attempt to connect with your prospect, you hear a pleasant but well trained, “No thank you. We’re not interested.” You’re off the phone with the gatekeeper in less than one minute, as she’s been conditioned not to take unsolicited calls, especially cold calls.

You dial the third and fourth number. No luck. “More gatekeepers,” you say. “Why can’t I get past them?” you ask yourself. You start questioning if luck is actually what you really need or if there is more to cold calling than you originally thought.

“Okay one more shot.” You push yourself to dial the fifth number on your call list.

Someone picks up. Shockingly, it’s the prospect! Maybe you’ll get ‘lucky.’ And knowing that you need to open up this call with something gripping and compelling to grab this prospect’s attention to the point where they stop what they’re doing and want to engage in a conversation with you, you say, “Um, Hi. Mr. Smith? Uh, this is Chris from ABC logistics. How are you today?”

“Busy!” he says. And with that, he hangs up the phone.

Now, you’re depleted, frustrated and annoyed. You don’t understand why you’re unable to set the appointments with the prospects who you know you can help and therefore need to meet with. In a discouraging tone, you ask yourself, “Why won’t they talk to me? I know I can help them. If only they’d give me some time on the phone.”

You feel you’ve just wasted three hours of your day that you’ll never get back. In desperation, you cry out, “This cold calling thing doesn’t work for me! What else can I do to schedule meetings with more qualified prospects who can buy from me?”

And that’s when you ask yourself this toxic question which is often followed with a ‘yes’ that feeds the justification of your performance. “Is cold calling really dead?”

No, I did not have a hidden webcam secretly installed in your office, in case you’re wondering how I’ve been able to paint such a vivid picture that so closely resembles what you may be experiencing yourself. If anything, take some comfort in knowing that you are not alone and you can do something about it.

So, what is the answer? Is cold calling really dead? The answer is a resound, “Not even close.” Therefore, do not abandon cold calling! Cold calling is far from dead and I see evidence of this every day. After all, a majority of all Fortune 500 companies utilize some form of telephone prospecting every day.

Sure, I realize for many people cold calling and prospecting ranks right up there with getting their teeth pulled without the gas.

However, as an executive sales coach who has coached and trained thousands of salespeople over the years, here’s what I’ve learned very early on. It’s not that cold calling doesn’t work. Cold calling works fabulously well. It’s the way you’re cold calling that doesn’t work. In other words, consider that it’s more about your approach and cold calling strategy; what you say and how you say it – that is ineffective and what your prospects are unresponsive to.

So be careful. Most people who feel cold calling doesn’t work in actuality, have learned the wrong lesson.

For example, if I asked you to go outside and dig a ten foot deep hole with a spoon, do you learn the lesson, “Well, I guess I can’t dig holes very well” or is the real lesson; “If I had the right tools I would have been able to accomplish this goal faster, with less effort.” You see, it’s all about the tools you’re using when cold calling. Even if you handed Tiger Woods, one of the greatest golfers of all time, a pair of lefty clubs, while he still may outperform most golfers he would not be able to operate at his best, at the pinnacle of his potential, simply because he’s using the wrong tools. The same philosophy applies to your career and to cold calling.

Most salespeople sound exactly the same as every other person when calling on the same prospect, rather than develop their unique and compelling message that grabs someone’s ear to the point where they are interested in what you have to say. Why should a prospect want to hear the same approach time and time again? How can that possibly distinguish you?

So if you’re not getting the results you need, instead of abandoning a proven selling strategy, it’s time to upgrade your cold calling and follow up system. With a strong prospecting and cold calling model that is mapped out step by step; which also includes the compelling opening statement you need, the reasons why someone should listen to you in the first place (rather than opening up a call by asking for an appointment, demo, proposal, etc.), well crafted questions to determine if there’s even a fit between you and your prospect, as well as a strong voice mail and follow up strategy, you will see what a competitive edge “cold calling” can give you.
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Side note: Over the last year, my cold calling book has been gaining more popularity as competition increases and the need to find more qualified prospects to fill your pipeline intensifies. So, if you’re ready to develop a permission based prospecting system that will enable you:

1. Leverage your talents to generate more qualified prospects and schedule more appointments in less time.
2. Get more callbacks.
3. Eliminate toxic cold calling strategies that sabotage your prospecting efforts.
4. My book will show you how to develop a permission based prospecting system that will enable to bring in more sales faster than you ever did before.

Here’s the link to Amazon to read all the five star reviews or you can go to my website here to learn more about this book.

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Landslide Technologies Named Top 100 Private Companies in Eastern U.S.

May 22, 2009 Business Tools, Prospecting, Cold Calling and Networking, sales tools, Technology and Software

More great news about a company I happen to be a raving fan of. Press release below. Recognition they rightfully deserve.

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Landslide Technologies Named Top 100 Private Companies in Eastern U.S. by AlwaysOn

Company Selected as Technology Innovator in SaaS and Enterprise for 2009

Landslide Technologies today announced that it has been selected to the 2009 AlwaysOn East 100 List. The AlwaysOn East 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2009 list. Landslide was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction

Landslide Technologies was selected for its solid customer traction and focus on helping companies build world class sales organizations. Landslide’s Sales P3 System is the only cloud computing offering that combines powerful sales process software with live personal sales assistants to provide salespeople a complete environment for increasing sales.

From providing the ability to embed proven sales processes in the day to day lives of sales reps, to providing the right job aids at the right time and personal assistants to offload data entry work, the Landslide Sales P3 System is purpose-built for the sales organization.

“We selected Landslide because of their single-minded focus on increasing sales,” said Chris Roussos, CEO, OrthoSynetics. “We expect to see significant improvement in our sales team’s productivity by supporting them with best-practice sales processes and the personal live assistants.”

Since its launch in 2006, the company has received awards from industry experts including the ‘Cool Vendor’ award from Gartner Group, the Product Innovation Award from Frost and Sullivan, the ‘One to watch’ by CRM Magazine two years in a row and has been twice included in Gartner’s SFA Magic Quadrant as a Visionary company. In addition, the company’s focus on sales process and the needs of the salesperson has won it endorsements from leading sales experts such as Michael Bosworth, Jill Konrath, Gerhard Gschwandtner, Keith Rosen, Dave Kurlan and many more.

“The AlwaysOn selection of Landslide is a validation of what our customers have known all along: that Landslide is the first true sales-centric offering built with a mission to help salespeople succeed,” said Razi Imam, CEO, Landslide Technologies. “Our focus on helping salespeople close more deals rather than just capture more data is what distinguishes us from traditional sales offerings.”

Landslide and the other AlwaysOn East 100 winners will be recognized at the Venture Summit East Conference at the Mandarin Oriental Hotel in Boston, MA, on May 20-22. This two-and-a-half day executive conference is co-presented by J.P. Morgan and Forbes and will feature presentations and high-level debates from the most influential institutional investors, venture capitalists, corporate buyers, investment bankers and research analysts in the Eastern U.S.

“It’s no secret that technology and innovation are vital to bringing our country out of economic recession,” said Tony Perkins, founder and editor of AlwaysOn. “The companies on this year’s list have not only created innovative technologies that solve real business problems, but have stimulated economic growth through the generation of new jobs. I congratulate every winner selected for this year’s award and wish them all tremendous success in the future.”

A full list of all the AlwaysOn East 100 winners can be found on the AlwaysOn website at http://alwayson.goingon.com/permalink/post/32212

About AlwaysOn
ALWAYSON ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, ALWAYSON continued to lead the media industry in innovation by introducing a social network where members can connect and engage. ALWAYSON is also revolutionizing the media business by applying its open-media principles to its executive event series (Summit at Stanford, OnMedia, OnHollywood, GoingGreen East and West, Venture Summit East and West) and quarterly print “blogozine” by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, ALWAYSON is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.

About Landslide Technologies
Landslide Technologies is the provider of Landslide Sales P3 System, a Sales Production System that helps BtoB companies increase sales volume. Landslide Sales P3 System is the first system that combines sales process consistency with sales performance technology and outsourced administrative services to transform individual performers into a world-class team of consistent sales. The company is privately held with headquarters in Pittsburgh, PA. Additional information can be found at landslide.com.

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Are You Selling By the Numbers or Selling With a Blindfold On? Statistical Benchmarks for Success and Self Accountability That Most Organizations Are Still Missing

May 13, 2009 Executive Coaching, How to Manage Your Team, How To Sell and Sales Tips, Prospecting, Cold Calling and Networking, sales articles, Sales Coaching, Sales Management, sales tools, Sales Training, training for managers

Stop. Just stop for the next several minutes that it’s going to take you to read this. Okay, now take a breath. Get off the treadmill for a moment and ask yourself these questions. Yes, these questions are that important. So important, in fact, that they could change your entire perspective around what you’re doing, how you’re doing it and how much you really need to be doing in order to generate the worthwhile results you’re looking for.

Because the truth is, you just may be running so fast in an attempt to catch up on your sales numbers, that you didn’t recognize the blinders you’ve developed which are obstructing your view of the fuller picture; the landscape you’re trying to farm and manage when it comes to selling and driving the right sales activity. Here are those questions you need to ask yourself (and your sales team).

“With all the effort I’m putting forth in an attempt to generate more prospects and selling opportunities, following up and retaining existing clients to ensure that I’m bringing in as much business as possible:”

• Am I acutely aware of the activities and benchmarked proven practices (both the activities and the dialogue/message I need to communicate) that I need to engage in daily that would secure my success?
• Am I measuring the numbers and the results of my efforts and allowing these statistical data points to be the driving force behind my sales activities?
• Do I know how much cold calling and prospecting activity is actually enough (emails, voice mails, live calls/connections, letters, and so on) and when to call it quits and move on when attempting to convert a contact into a qualified prospect?
• Do I know how many calls/contacts I need to make each day, each week and how often I need to follow up with a qualified prospect in order to earn their business or move them to the next stage of my sales process? (And have I even defined those specific steps in my sales process to begin with?)
• Am I holding myself accountable when it comes to engaging in the right activities in the most efficient way possible through the effective use of a daily routine?
• When calling on or meeting with prospects, do I have a clear set of outlined objectives that I need to accomplish on every call and during each meeting, especially when delivering a presentation?
• Have I identified the lifetime value of each client or account in order to classify customers according to their sales potential? (What’s the economic impact of the time you invest?)
• Do I have a detailed strategy for each of my clients to ensure that I’m maximizing every conceivable up selling and cross selling opportunity?
• Am I fully leveraging the power and potential of my CRM solution for prospect, client as well as territory management? Do you have a call report system?
• Do I have the right questions that provide me with the critical intel I need in order to qualify each person as a viable prospect so that I can most effectively determine where my limited and precious time is best invested?

And to clarify further when it comes to the type of questions you need to be asking each prospect, this isn’t limited to Selling 101 – Uncovering a Need. I’m also referring to understanding how they buy, how they make decisions, the internal workings of the company, the people and egos involved, the process they are going to go through when they hang up the phone with you or end the meeting and then attempt to solve the problem or find a new solution on their own using the resources or venders they currently have, the concerns or roadblocks that you could encounter down the road that would stall or destroy the potential for a sale, the timely and relevant issues that are going on internally, the overall mood of the company and its leaders, and so on. (Hint: Low closing percentages = misalignment in who you should be presenting to and following up with in the first place.)

If you don’t have the answers to these crucial questions, you’re robbing yourself of the opportunity to enjoy the certainty and peace of mind that comes from utilizing a formulaic approach to selling. After all, if you define it, you can then refine it. So, if you’re ever wondering why you or other salespeople fall into what’s known as a ‘sales slump,’ here’s the main cause of that. They aren’t honoring their sales process by the numbers and as such, those who continue to ‘wing it’ as their overall selling strategy are destined to experience the ups and downs in performance and in their stress level, as well as the waning sense of satisfaction and confidence that’s sure to follow in its wake when this amount of ambiguity and uncertainly is present.

I’ve decided (and many of my clients and readers are on board with this as well, so I hope you’ll join us) that it’s no longer as tough as it was out there. That’s right. Strip away what you hear in the media, and look objectively at what you can control; this one telltale sign that something in your selling formula needs to be developed, modified or redefined:

If there are people in your organization, even in your industry or profession who are currently performing like rock stars, that should provide you with one very critical insight. That is, it can be done because it is currently being done by someone else!

Of course it is going to remain “tough out there” if you don’t have your defined best practices, data points and numeric formula to help support your selling efforts. After all, it’s one thing to up your game and work on developing and refining your selling skills as well as your sales management skills. However, to complement this so that you have a comprehensive solution to better performance, you need to have your finger on the pulse of the numbers that will drive your activities in the first place as you exercise your newfound selling and leadership strategies and newly developed competencies. Use these questions I’ve posed to help uncover the gaps in your data pool that in turn, will help refine your overall approach to how you prospect and sell and the measurable effort that’s required for you to do so successfully.

Here’s a very clear insight into one example of some general statistical information about the selling profession that will help you begin the process of fine tuning and developing your own data driven solution to increasing your sales.

48% of salespeople never follow up with a prospect.
25% of salespeople make a second contact and stop.
12% of salespeople only make three contacts and stop.
Only 10% of salespeople make more than three contacts.

Now, get this:
2% of sales are made on the first contact.
3% of sales are made on the second contact.
5% of sales are made on the third contact.
10% of sales are made on the fourth contact.
But 80% of sales are made on the fifth to twelfth contact.

Now, these numbers may change depending upon your selling cycle, geographic location, the dollar amount of your deliverable, target audience as well as the service or product you’re selling but the essence of this message still remains in tact. That is, do you have your own set of data available which you have used as the cornerstone to constructing your prospecting and selling strategy? If not, it’s the same as getting into your car and saying to yourself before embarking on a trip, “Okay, I need to get to a specific destination, but I’m not exactly sure which direction to travel nor how long it’s going to take me to get there.”

It’s no longer about simply ‘doing more’ but about doing more of what’s right. In our new marketplace, going out in the field and just doing more of what you did yesterday would be the same as trying to sell VCR’s, pagers and CD’s today. (Even my youngest asked me the other day, “Dad, what’s a CD?”). Your product has changed over the years and while your selling and management strategy needs to evolve as well, this evolution must be guided by the numeric benchmarks in order to see the full, panoramic picture of the truth that surrounds your current situation. This will eliminate the costly oversights I’ve detailed earlier and ensure your future success.

We all need to be reminded of this universal law, “We resist what we need to learn the most.” And interestingly, while salespeople and sales managers are more inclined to take the reactionary, visceral attitude, “Lets just get out there and make it happen,” we need to pull back the reigns before engaging in blind sales activities and instead, start with doing what is often perceived as the more mundane, often boring task of benchmarking the right practices and then measuring their effectiveness by the numbers before embarking on these activities. Empirical data will provide the blueprint you need to succeed as well as the certainty, confidence and conviction necessary for a healthy sales mind and attitude.

After all, the greatest rainmakers realize the importance of checking the weather first so they know where the best locations are to make it rain, and have the tools to do so.

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Note: If you’re looking for a great tool to help develop your prospecting formula and the measurable efforts needed to achieve your sales goals, check out my Prospecting Calculator here and enjoy the confidence and certainty you’ll experience when you prospect by the numbers.

Here’s the link to the Prospecting Calculator.

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Where Do Buyers Go When They Say, “I’ll call you back?”

Apr 17, 2009 Books, sales tips, sales tools, Sales Training

Where do buyers go when they say, “I’ll call you back?”

Why do buyers seem so foolish through our eyes for not making a buying decision, when it’s obvious that they have a need that our solution can resolve?

The sales model only handles half of the buying decision – the solution resolution phase. But it has never managed the buying decision phase – that place that buyers go when they go inside, figure out the internal issues they must manage to bring in a new solution, and make sure that there is buy-in for adopting a new solution. And the internal issues are not necessarily related to what we think of as the Identified Problem, or ‘need’. It might involve an historic fight between two departments that have duplicated staffing rather than clean up the fight. It might involve a set of rules that render your solution prohibitive, regardless of the need. It’s the sort of knowledge that only insiders can handle because it’s idiosyncratic to the culture. And as outsiders, we are not privy to it.

Indeed, a buyer’s need sits within a tangle of elements that have created the Identified Problem over a period of time, hold it in place daily, and fight hard to maintain the status quo because otherwise the system would be out of integrity. Think of an iceberg that has a problem with the tip: until the entire iceberg gets engaged, no change will happen. And in the process, it will fight hard to maintain all of itself rather than be diminished or changed.

Sales hasn’t known how to go inside a buyer’s environment and help manage all of those issues. It’s pure systems theory: systems fight to maintain themselves rather than change. And until or unless the system is able to manage the elements that would threaten the rest of the system, no change can happen. That’s why we don’t close 100% of our obvious sales; that’s where buyers go.

And even though we understand the area around our buyer’s Identified Problem, we have had no way of making sense of those idiosyncratic issues that are outside of our solution space and awareness. And until buyers manage these issues, they cannot make a decision.

My friend and colleague, Sharon Drew Morgen, author of the NY Times Business Bestseller “Selling with Integrity” and 6 other books on her ground-breaking Buying Facilitation Method, has developed a model that gives sellers the tools to help buyers recognize, align, and manage all of those elements within a buyer’s environment that need to be addressed before they can make a purchase. It’s the area that sellers have never been able to influence until now. Through books and guided study programs, Buying Facilitation is available to learn. Consider adding it to the skills you already sell with. Not only will it help your buyer make sound, quick buying decisions, but it will make you a true Servant Leader to your buyer, working together to match their values and align their criteria so they discover the solutions that their cultures will accept.

After my conversation with Sharon Drew just yesterday, I strongly suggest making this part of your skill set as well as your mind set that’s going to offer you a competitive selling edge that you may never have considered before. You can learn more about Sharon Drew Morgen, her programs and incredible books at newsalesparadigm.com and buyingfacilitation.com.

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