Make the questions you ask your clients deep and knowledgeable, not shallow and vague. Read more to learn how to begin crafting better questions.
Companies are running so fast in an attempt to catch up on their sales numbers that they aren’t aware of the blinders they’ve developed which are obstructing their view of the fuller picture when it comes to selling and driving the right sales activity, especially the deeper level of questioning and discovery every salesperson needs to engage in today.
Sure, you can ask your prospects the more generic questions about the current products, services, solutions and venders they currently use. But what about the questions that facilitate a buying decision; the tougher questions that help you better understand if this prospect is, in fact, even qualified to buy from you now, in the near future or ever? Delivering a recent seminar to a senior team of sales professionals reinforced how most salespeople, regardless of how experienced or seasoned, are still stepping over the additional questions I’m suggesting we need to ask.
I’m referring to questions that uncover:
- A deeper understanding of how they buy
- How they make decisions
- The internal workings of the company
- The people and egos involved
- The process they are going to go through when they hang up the phone with you or end the meeting and then attempt to solve the problem or find a new solution on their own using the resources or venders they currently have
- The concerns or roadblocks that you could encounter down the road that would stall or destroy the potential for a sale
- The timely and relevant issues that are going on internally
- The overall mood of the company and its leaders, and so on
Here’s a tip from your coach: Low closing percentages = a misalignment in who you should be presenting to and following up with in the first place.
If you don’t have the answers to these questions, you’re robbing yourself of the opportunity to enjoy the certainty and peace of mind that comes from utilizing a formulaic approach to selling. After all, if you define it, you can then refine it.
So, if you’re ever wondering why you or other salespeople fall into what’s known as a ‘sales slump,’ here’s the main cause of that. They aren’t honoring their sales process by the numbers and as such, those who continue to ‘wing it’ as their overall selling strategy are destined to experience the ups and downs in performance and in their stress level, as well as the waning sense of satisfaction and confidence that’s sure to follow in its wake when this amount of ambiguity and uncertainly is present.
Photo Credit: Eran Sandler